Archive for December, 2008
It’s amazing what has happened in 2008. I have many friends and myself included that have been affected by the economic downturn, upheaval, recession, depression. Hey call it what you want but 2009 will be a new year with new expectations and a renewed spirit.
My house alone took a $200,000 hit in value! OUCH! How’s that for California, eh? The whole state of California is in a state of financial emergency. I have a love/hate relationship with this state of California right about now…
I gained 20 lbs this year and in the past 3 months I got real serious and have lost 17 lbs of it! I’m on my way to lose even more weight. I’ve studied and researched more on fitness and nutrition as it has been a while since my athletic days (although my athletic body is still very visible under all this baby fat! LOL)
I’ve also met some great contacts for my business and have a few joint ventures on the horizon to take my business to the next level. I’m very excited about that and look forward to the ways things are already starting to explode. Now all I need is for the value in my house to jump up $200,000 this coming year and I’ll be set!
I have my health and my family is doing well so I have a lot to be grateful for.
I hope you had a great Christmas and have some great plans and ideas for the new year. I’ll be waiting to hear some exciting news from you. Make 2009 your best year ever!
Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.
Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.
Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don’t even realize it.
When someone shares a good review of a product with us and we go out and buy it, that’s viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.
Here are three strategies that we use to promote our sites via Youtube:
1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.
2. Have your website viewable on the screen several times throughout the video.
Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.
3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.
YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.
If you haven’t begun advertising your business via video, YouTube is the perfect place to start. It doesn’t cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.
This is hilarious! Let me know which one that you are most guilty of..Haa! Haa!
- Your significant other asks you to get off the computer and you tell them two more minutes, but they know that means two more hours.
- You think a night out on the town is drinking a beer while hanging out on Twitter.
- You take your laptop to the bathroom instead of a newspaper or magazine.
- You eat in front of your computer so much you keep a salt and pepper shaker on your desk.
- You feel you need to lose a few pounds and you start exercising in front of your computer…while sitting down.
- You are usually working when everyone else is asleep…and working when they are awake.
- You check your e-mail every five minutes hoping to see the message, “You have another sale…”
- You think fast food drive-throughs aren’t fast enough because you will have to leave the computer, so you call the local pizza delivery place instead.
- Your significant other has ever asked you what’s on TV and you say, “I’ll look it up online!” but really you just wanted a reason to get back on the computer.
- You have forgotten to take a shower because you got up and went straight to the computer.
- You have considered publishing your web site or information product in a different language to increase sales.
- You have crumbs somewhere near or on your computer right now.
- You always find some way to lure your friends or company over to your computer while they are visiting so you can show off.
- Your significant other sends you an e-mail instead of telling you dinner is done.
- You have ever fed your newborn while you were working on your business.
OMG! I’m cracking up over here. I got this email and there are 200 total. Of course I’ll just share 15 for today but man, I’m in tears over here!
Due to the overwhelming response that I received from my previous Craigslist post, I decided to bring out more from my Craigslist arsenal. I have 11 videos that go into more details on how to successfully market your product or business on Craigslist. I will showcase one of the videos here and allow you to decide if you’d like to see more.
Here are the topics for the videos:
1. Introduction to Craigslist
2. Writing Ad Copy That Sells (Featured Video)
3. Using Blogspot For Profit
4. Creating Hidden Text Ads
5. Generating Post Links
6. Creating & Using Image Ads
7. Automating Your Craigslist Business
8. Using Craygo to Submit Your Ads
9. Driving Traffic From Backpage
10. Tips for Getting the Most Traffic
11. Setting Up Gmail Autoresponder
Click The Image Above To View More Videos
Blogs have been around for many years. They started out, in the beginning, as great personal journals for Internet users who wanted to share their daily lives with their family and friends. Now, fast forward through the years to today; where they are now commonly used as business tools as well as private diaries of sorts.
Blogs are basically mini-websites authors use to post information about a specific topic. Some blogs share experiences of an author’s career path, while others provide up to date news concerning the topic their blog presents.
What Makes Blogs Such a Great Tool to a Business Owner?
Blogs can provide so many opportunities for business to reap rewards that no business website should be without one. Here are some of the benefits a blog can provide any business owner:
A blog can drive more targeted traffic to their main site.
Blogs are favorites of search engines. They provide up to date content on a regular basis, so search engines will find them easier. Blogs can also be linked with other like-minded blogs to allow for more click-through visitors. Social bookmarking sites, social media sites and even message board forums love them as well. People will refer their friends to them when they see something they like.
Blogs make it easier to gain return visitors.
If a visitor likes your blog, they’ll keep coming back to see what else you have to say on a specific topic. Business blogs can be linked to the main company site as well. The more times people stop by, the more chances an owner has of getting those visitors to your business site.
Blogs allow one to easily gain expert status amongst a target audience.
The more you blog about your site’s topic, the more you come across as an expert in that field. A visitor can be awed by the information you’re offering them and could look up to you as an expert on a particular subject. Now, the next time they need to buy a certain product or need help with something in that area, they will think of you first.
Blogs are user friendly and inexpensive to boot.
There are blog programs that you can sign up for free or for a very nominal fee. Most blogs are easy to set up as they generally walk you through the process step-by-step. There aren’t too many marketing tools that are as easy to use and inexpensive to obtain. This alone makes a blog painless to your business budget.
Business blogs are easier when it comes to maintenance.
Blogs are fun to use, which makes them much easier to maintain. Posting regular tidbits of your chosen topic keeps a blog updated without a lot of hassle. Updating websites is essential, but can be time consuming and confusing as well.
The biggest benefit business blogs provide is…
Building Rapport with Your Target Audience
This is, by far, the best benefit you can obtain from a blog. Blogs have comment sections where readers can leave messages for you to let you know they liked what you said in a post or to add their own thoughts on the topic at hand.
You’re building a relationship with your target audience that can help gain trust from them as well as find out what they’re looking for in a product. This is your way to get an inside look at what your customer’s wants and needs are without spending lots of money on marketing surveys and advertisements that don’t work.
Blogs can give your business everything mentioned above and more. Adding a blog to your arsenal of marketing tools is a must do for any online business owner.
Will you win or will you lose? You’ve probably seen the show Wheel of Fortune where people spin the wheel to determine what prizes they could they win. If you were to spin the Internet Fortune Wheel, where would your website land? Would it be on the winning side or are you closer to going bankrupt?
Most people think they just need to zip out any old site and it will work for them. That, my friend, is an attitude you can’t afford to have when it comes to working online. Your website is the calling card for your online business. Without it, you would have difficulty getting people to find you, let alone buy your products.
Publishing a site to the internet that isn’t appealing or doesn’t cut it will cause the Internet wheel to land on the losing side for you. If you want your business to be a success, don’t risk your hard earned money and time by having an ineffective site.
Why is it so Important to Have a Well Created Site?
You have an online business and your site will be your “store” from which all your sales and transactions will take place. If you walk into a local store, you will see a specifically designed layout within that store. Everything is placed where it is, for a reason.
Why? Brick and mortar store owners do this to increase interest in products or to gain more sales. Most stores are kept pretty clean and fairly easy to navigate to help you find what you need. The reason for that is to build a rapport with you, so you can develop trust with that store and their workers. How many people do you think would buy items from a dirty, grungy, poorly laid out store? Not too many.
People don’t trust business owners that don’t take care of their stores. When selling online, your “store” is your website, so you must take care of it and make sure it’s pleasing and easy to navigate for your online visitors. Those visitors are no different than the customers who walk into the local stores. Will your site measure up?
Your business site should come across to your visitor as a professional site with which to do business from. It should welcome them, help them around and make the sale as easy as possible for them. Since your website says a lot about your business, you will need to make sure it speaking positive things.
Plan to create the best possible professional website to sell your products from. Your customers are important to the success of your business. No customers = No sales. A site that grabs a visitor and keeps them there while you layout what you have to offer and your sales pitch will land on the winning side of that Internet wheel.
The losing side is only for those who don’t care about their business and whether or not it succeeds. Since you’re not one of them, keep your site up to par and make your customers happy.
Check Out My Store
So many online business owners fail or give up the fight because they think too big when trying to market to consumers. There are thousands if not millions of different online businesses on the Internet today. No matter how many there are, you can still get your ‘piece’ of the Internet pie. But, in order to do that, you will need think smaller and find a niche to build your business around.
A niche is what will help you stand out from the crowd. With so many online businesses out there, who is a potential customer going to choose, when they want to buy a product that these companies offer? Those who have a niche have a much higher chance of winning the sale.
What Does Having A Niche Mean?
It’s time to put your thinking cap on. Now, imagine yourself standing in line with nine other business owners selling the same product. A customer walks up, anxious to buy that product, but is overwhelmed by the choices of who to buy from.
You’re determined to be the one they choose, so you have to show the customer why you should be their number one choice. This will be something that will make you stick out from all the other business choices. It could be the guarantee you present to back up your product or the knowledge you have about the product. A niche will show consumers what you have that the rest of the businesses don’t. This is what makes you appealing and gets you that sale from the customer.
Advantages of a Niche
The main advantage of a niche is to make you stand out in the online community, but there are some more advantages of finding your niche:
It gives you the opportunity to refine your online marketing to a certain group of people.
Those who try to market to just about everyone are only wasting their time and money. If you spend a lot of time and money marketing to 100 people and only 10 actually buy, you lose out on potential profits. The reason is because you spent all that money marketing to those who don’t buy; in this example, it would be 90 people. If you market to 10 that are most likely to buy, and they buy or most of them buy, you will see more of a profit.
It gives you the chance to give your target audience exactly what they want.
Your target audience will come from your niche. With researching techniques, you can determine exactly what products your target market is looking for or what they don’t want. You increase your sales by providing them with what they do want instead of wasting your time and effort pushing things they don’t.
It gives you the opportunity to start building credibility as an expert in your field.
By choosing a more refined group of people to market to, it becomes much easier to establish credibility with your target audience. The more of an expert you become to those potential customers, the more likely they will buy from you for a long time to come.
If you don’t currently have a niche for your business, consider getting one. If you want your business to become a success, you will need to find a niche. Without it, you’re a small business owner lost in a sea of thousands of other business owners. Think small when deciding who to market to. Small = Big where profits are considered.
We hear about people creating Facebook pages and that someone found someone else on Facebook. But what exactly is Facebook all about and does it have any benefits for us? Read on to find out about Facebook and if it indeed does something more than enhance your social life.
Facebook is one of the top ten Web 2.0 applications and social networking sites in the world with 200 million users. Started as a social experiment, Facebook was originally designed as a way for friends to keep in touch and create interesting profiles and pages for others to look at.
Facebook is not just for young teenagers and college students however. It is also a networking tool for business owners. It’s a great way to connect with other business owners and target potential customers.
I have a friend, Mari Smith, who is known as the Pied Piper of Facebook. I’m constantly learning from her the most effective ways to be successful in my business using Facebook. The core is about relationship marketing because people are more inclined to buy from those they know. Check out her site for more specific direction.
Entrepreneurs can use their Facebook profile to tell others all about themselves. Many times, businesses never really have a chance for potential clients to learn more about the person or people who run the business.
More focus is put on advertising, growing the business and promoting its products or services. With a social networking page on social sites like Facebook, customers and other business associates get a chance to find out about the person behind the business.
Businesses use Facebook pages to showcase products or give customers a place to ask questions and record comments about the products they have used. They can talk to each other and compare notes. Big businesses with famous brand names use Facebook to gain insights into consumer trends.
Facebook can be useful for communities trying to create a closer knit group of families. Homeschooling parents can create a network of support for each other and their kids. Facebook has a variety of uses both for business and personal reasons.
So, now that you know more concerning Facebook, what will your page be about? I know that I have to work on constructing a few pages for my separate businesses. There is always something to continuously improve upon in our business. Feel free to add me as a friend on my Facebook profile.
Here are a few Facebook Tips that I implement on a daily basis that bring me new customers:
1. Update my status on a daily basis (sometimes 2x’s / day)
2. Give a birthday shout out for all of my friends
3. Comment on other statuses / Click on Like for activities or links that interest you
4. Become fans of a number of Facebook Pages
All of these strategies provide visibility for your business which in turn can create customers.
“Teaching Others Social Media”