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Niche Marketing: What Thinking Small Brings

By · December 5, 2008 · Filed in Niche Marketing

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So many online business owners fail or give up the fight because they think too big when trying to market to consumers. There are thousands if not millions of different online businesses on the Internet today. No matter how many there are, you can still get your ‘piece’ of the Internet pie. But, in order to do that, you will need think smaller and find a niche to build your business around.

A niche is what will help you stand out from the crowd. With so many online businesses out there, who is a potential customer going to choose, when they want to buy a product that these companies offer? Those who have a niche have a much higher chance of winning the sale.

What Does Having A Niche Mean?

It’s time to put your thinking cap on. Now, imagine yourself standing in line with nine other business owners selling the same product. A customer walks up, anxious to buy that product, but is overwhelmed by the choices of who to buy from.

You’re determined to be the one they choose, so you have to show the customer why you should be their number one choice. This will be something that will make you stick out from all the other business choices. It could be the guarantee you present to back up your product or the knowledge you have about the product. A niche will show consumers what you have that the rest of the businesses don’t. This is what makes you appealing and gets you that sale from the customer.

Advantages of a Niche

The main advantage of a niche is to make you stand out in the online community, but there are some more advantages of finding your niche:

It gives you the opportunity to refine your online marketing to a certain group of people.

Those who try to market to just about everyone are only wasting their time and money. If you spend a lot of time and money marketing to 100 people and only 10 actually buy, you lose out on potential profits. The reason is because you spent all that money marketing to those who don’t buy; in this example, it would be 90 people. If you market to 10 that are most likely to buy, and they buy or most of them buy, you will see more of a profit.

It gives you the chance to give your target audience exactly what they want.

Your target audience will come from your niche. With researching techniques, you can determine exactly what products your target market is looking for or what they don’t want. You increase your sales by providing them with what they do want instead of wasting your time and effort pushing things they don’t.

It gives you the opportunity to start building credibility as an expert in your field.

By choosing a more refined group of people to market to, it becomes much easier to establish credibility with your target audience. The more of an expert you become to those potential customers, the more likely they will buy from you for a long time to come.

If you don’t currently have a niche for your business, consider getting one. If you want your business to become a success, you will need to find a niche. Without it, you’re a small business owner lost in a sea of thousands of other business owners. Think small when deciding who to market to. Small = Big where profits are considered.


Naomi Trower
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