The Hello Bar is a simple web toolbar that engages users and communicates a call to action. What is Facebook All About? | Social Media Marketing

What is Facebook All About?

By · December 1, 2008 · Filed in Facebook


We hear about people creating Facebook pages and that someone found someone else on Facebook. But what exactly is Facebook all about and does it have any benefits for us? Read on to find out about Facebook and if it indeed does something more than enhance your social life.

Facebook is one of the top ten Web 2.0 applications and social networking sites in the world with 200 million users. Started as a social experiment, Facebook was originally designed as a way for friends to keep in touch and create interesting profiles and pages for others to look at.

Facebook is not just for young teenagers and college students however. It is also a networking tool for business owners. It’s a great way to connect with other business owners and target potential customers.

I have a friend, Mari Smith, who is known as the Pied Piper of Facebook. I’m constantly learning from her the most effective ways to be successful in┬ámy business using Facebook. The core is about relationship marketing because people are more inclined to buy from those they know. Check out her site for more specific direction.

Entrepreneurs can use their Facebook profile to tell others all about themselves. Many times, businesses never really have a chance for potential clients to learn more about the person or people who run the business.

More focus is put on advertising, growing the business and promoting its products or services. With a social networking page on social sites like Facebook, customers and other business associates get a chance to find out about the person behind the business.

Businesses use Facebook pages to showcase products or give customers a place to ask questions and record comments about the products they have used. They can talk to each other and compare notes. Big businesses with famous brand names use Facebook to gain insights into consumer trends.

Facebook can be useful for communities trying to create a closer knit group of families. Homeschooling parents can create a network of support for each other and their kids. Facebook has a variety of uses both for business and personal reasons.

So, now that you know more concerning Facebook, what will your page be about? I know that I have to work on constructing a few pages for my separate businesses. There is always something to continuously improve upon in our business. Feel free to add me as a friend on my Facebook profile.

Here are a few Facebook Tips that I implement on a daily basis that bring me new customers:

1. Update my status on a daily basis (sometimes 2x’s / day)
2. Give a birthday shout out for all of my friends
3. Comment on other statuses / Click on Like for activities or links that interest you
4. Become fans of a number of Facebook Pages

All of these strategies provide visibility for your business which in turn can create customers.

Naomi Trower
Internet Entrepreneur
“Teaching Others Social Media”

  • Steve@Success Factors

    Naomi, I ‘ve sent you an invite for facebook friendship. I was able to listen to an interview that Mari Smith did for Web Diva. It was great and inspirational. I learned a lot from her. Great post!

  • Naomi Trower

    Thanks Steve! I tried to make a powerful event that she’s having this weekend but my schedule just wouldn’t permit. Here’s the link to her event I’m hoping to get the DVD’s.