Archive for January, 2009
Is your business ready for 70,000 new prospects? I’m sure you want to find a way to get in front of all of these people that were laid off today, Bloody Monday Jan. 26, 2009. Where do you think most of these people will flock too?
I’m sure they will move straight to the search engines such as Google, Yahoo, MSN and you must ask yourself this question, have you positioned your business for these people to come knocking on your door?
Here are 3 ways to Position Your Business
1. SEO (Search Engine Optimization) – make sure your websites are keyword rich with the right search terms
2. Google Adwords Campaign – you will need to set aside a budget for this but the returns are so worth the investment IF you have the right campaign tools.
3. Yahoo Campaign – this isn’t as competitive as Google so you can spend less money on your CPC (Cost per Click)
Some of these people will also search the free classifieds so get your business out there as well. Today’s economic downturn has many people wondering how long will this recession last? There are many more layoffs predicted in 2009. Position your business for success this year and despite this year’s gloomy outlook, 2009 could be your year to shine!
Take a Business Tour
The use of the right business tools are key to any business. This saves on the frustration that can come from using the wrong techniques and tools. It is also important to measure which tactics are working or not working for your business.
Here are 3 Steps to Ensure You Are Using the Right Tools:
1. Don’t Be Araid to Change Your Plan. If one plan of action isn’t working after a substantial testing period, drop that plan and pursue the plan that leads to success. Failure is just another attempt at success. The most successful people in life had a string of failures before their most successful product.
2. Get a Mentor. One of the quickest way to eliminate this trial and error process is mentorship. Why waste time and energy on a trial and error basis when you can have someone show you the most successful business tools? It’s also important to choose a mentor that can make themselves available to you on a consistent basis. This can be via email, skype, webinar but what’s most important is the consistent training to lead you in the right direction.
3. Get a Tracking System. It is also vital to use a tracking software that will show you just what ads or techniques are bringing you the most profit. I’ve talked to several business owners and I have asked them what techniques they’ve seen that has brought them the most success. I am always surprised to hear a lot of them say that they weren’t sure. It’s very important to know which tools are bringing you the most profit so you don’t waste time with those that aren’t bringing any profit.
What are some of the top things that you are searching for in your business? People are in different stages in their business model and I’d like to know where you stand. There are people that are looking for free ways to drive traffic to their site, people that are looking to improve SEO optimization and people that are looking for new blog designs.
Personally, I’m looking to transfer this blog from a free blog to a self-hosted site with more bells and whistles. So naturally my internet searches have been focused on business and professional wordpress themes. Here are some themes that I’ve bookmarked so far. Please feel free to comment on any wordpress designs that you would suggest.
I really like the titanium theme but I’m not sure if I get a true feel of the site. I can’t envision what would go into the Feature #1 and #2 area. I really like the social sites feature as I’m a very social gal. I probably can’t fit all my social networks in there!
I’m also digging the one-theme look, but the redundancy in the categories shown in different ways kinda bugs me, but maybe those can be changed to different options? I’m not real sure. I guess I will try to ask more questions about those wordpress designs before I make the big plunge. Be sure to participate in my poll!
P.S. Take a look at the Youtube video in the Titanium wordpress theme. Seth Godin’s book, “The Dip” should be an interesting read…
Affiliate marketing is a business that one can sell other people’s products and earn commissions from them. The sales are tracked through special links that are provided to the affiliate marketer which they place on their site to sell those items from. It’s best to create your own domain names for better marketability with GoDaddy.com
Affiliate Marketing has gotten a bad rap in years past, so it’s time to educate aspiring business owners about the truth behind this legitimate business. Let’s bust those myths and bring forth the truth about this potential money maker!
Myth #1 – It’s just another get rich quick scheme.
Truth– This myth probably originated around the time Internet frauds and scams hit an all time high. Most people aren’t aware of what affiliate marketing is and probably heard others who’ve said they made a lot of money from it, so they assumed it fell into the scam category. The truth is that it’s a legitimate business that you could make money from, but you will not get rich quick. It takes time and work to make it a success.
Myth #2 – It’s a waste of time. No one will want the junk you would be selling anyway.
Truth– First of all, you aren’t selling junk. You pick the items yourself and research them to see whether or not they’re worth the effort. When you find good quality products and work hard selling them, you will earn some decent commissions, so the time would not be wasted. You get out of it, what you put into it.
Myth #3 – Affiliate Marketing sites sell themselves.
Truth- The only way these sites will actually sell themselves is if you work hard to provide the best possible site and use the best possible marketing methods. You will still need to bust your rump to get those results though, so technically the sites don’t sell themselves.
Myth #4 – You can make money overnight!
Truth- Most affiliate marketers would love it if this were true. But it’s not. It will take quite a bit of time to get the ball rolling for you to find what works and doesn’t work. When you finally get on your feet and know how the process works effectively, then you can start earning more money. It won’t come overnight.
That being said, once you discover how to make that money, then yes, it is possible to go to sleep one night with X amount of dollars in your account and wake up to more. That’s where making money overnight comes into play, but that doesn’t mean you just throw a link on your site one day and wake up the next with a hefty account balance.
Myths #5 – Just build a website. Your customers will find you.
Truth- This holds some truth to it, but it’s lacking some details. You will need a website to sell affiliate products from, but customers aren’t going to find you unless you market, market and market some more. Just because you publish a site on the World Wide Web, does not guarantee everyone out there is going to stumble upon your site. You need to get your site out there and let it find them!
Affiliate marketing is a legitimate business that you can make money from. It’s like any other small business. You have to work hard at making it a success. The rewards of your hard work and dedication can be great once you get your business gets up and running.
Here are my top money makers:
Oh Twitter how I love thee! Let me count the ways…Although you might not hear those exact words said very often online, you know it’s true when you login to your Twitter account or visit someone’s blog.
With the emergence of WordPress plug-ins like TwitThis and the various twitter badges found on numerous blogs throughout the Internet, it is obvious people adore Twitter. Just what is it that makes this social networking site so lovable? Let’s find out.
The question posed by Twitter, “What are you doing?” has become almost as popular as AOL’s “You’ve got mail.” So much so that it has even caught the eye of offline news mediums such as USA Today, CNN, and ABC. This helps to make the application popular all on its own. Those who think Twitter is just a place for computer or Internet geeks can rest assured it’s nothing of the sort.
For many, Twitter is a way to interact with like-minded individuals. Whether one is a stay at home mom who craves adult conversation, an at home worker who misses the water cooler chit-chat from past jobs, or the business owner who wants to reach more of their target market, this form of social media fills a need. It makes it easier for people to connect with others in a way they might not have previously been able to in the past.
The fact Twitter is easily accessible and even simpler to navigate makes it a favorite as well. Anyone can create a twitter account of their own with nothing more than a user name and a password. Once that’s done, it’s easy to customize your profile and begin following other tweeps, as those who use Twitter affectionately call one another.
To follow what another person is doing, just visit their page and click the follow button. You’ve now been added as a follower and when you login to your account you will see their messages on your screen.
Twitter’s arrival has also lead to the creation of different platforms and applications to make it appealing to just about everyone. Popular applications include, TwitterFox, Twhirl, TweetDeck,TweetMyBlog, and TweetLater. TwitterFox and Twhirl give users who prefer the instant messaging look and feel a way to use Twitter in somewhat the same manner. TwitterFox is an extension for the Firefox browser and Twhirl is a desktop application.
TweetMyBlog is a way to automatically post updates from a user’s blog to Twitter. In order to use it all one needs is a Twitter account and an RSS feed from their blog. It will automatically posts a tweet using your account when your blog is updated.
TweetDeck is another desktop application that allows for more organization of updates. Instead of posting all a users tweets one right after another, it allows the user to organize tweets into separate columns within the application. For those who have customers and friends on Twitter this is a great feature. I was a little turned off by the initial black and gray desktop colors but easily changed the colors to fit my personality.
There are some newer applications such as TwitWall and MyTweetSpace. TwitWall allows you to customize your profile with video, pictures and bookmarking options. MyTweetSpace allows more design options for your profile. Check out some of these features and discover your favorites. I’m off to tweet with my tweeps!
“Teaching Social Media”