The Hello Bar is a simple web toolbar that engages users and communicates a call to action. May, 2009 | Social Media Marketing

Archive for May, 2009

What Do You Think of Google Wave?

By · May 30, 2009 · Filed in Google Wave, Social Media · 2 Comments »

The Google Wave buzz is in the air. Google Wave is one of the top trending topics on Twitter right now. What is Google Wave you ask? Well as a site that keeps up with the latest social media, real estate and mortgage trends, we have to keep you up to date!

Google Wave combines e-mail, instant messaging, photo managing and social-networking technologies into a single tool.  Google Wave claims to be able to do everything that Facebook and Twitter can do and even more.

Google Wave has a lot of innovative features, but here are just a few:

– Real-time: In most instances, you can see what someone else is typing, character-by-character.

– Embeddability: Waves can be embedded on any blog or website.

– Applications and Extensions: Just like a Facebook (Facebook reviews) application or an iGoogle gadget, developers can build their own apps within waves. They can be anything from bots to complex real-time games.

– Wiki functionality: Anything written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, append information, or add your own commentary within a developing conversation.

– Open source: The Google Wave code will be open source, to foster innovation and adoption amongst developers.

– Playback: You can playback any part of the wave to see what was said.

– Natural language: Google Wave can autocorrect your spelling, even going as far as knowing the difference between similar words, like “been” and “bean.” It can also auto-translate on-the-fly.

– Drag-and-drop file sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.

The Google Wave video is a bit long but when you get some time, put your feet up and listen to the video below. Let us know what you think about the upcoming Google Wave tool.

Naomi Trower
Real Estate Broker
Become A Fan!
“Teaching Professionals Social Media”

The Power of Social Media

By · May 13, 2009 · Filed in Social Media · 6 Comments »


It is funny how social media is becoming more common and the topic of conversation from The Oprah Show to the mention of Twitter on Desperate Housewives on Sunday May 10, 2009. Here is the Desperate Housewives video clip:

Brad J. Ward was one of the first people to get the video clip on Youtube and his link went viral on Twitter. Take a look at the Retweetist page which shows the massive amount of people that spread the word. First of all, @mashable has a huge following so people take notice, listen and spread the word even more. Can you imagine if you have this same effect as a business? If you can deliver news, information or upcoming events that has a high interest value, it could have the same viral marketing potential for your business.

I am currently developing a product that focuses on marketing strategies utilizing social media with a special focus on real estate investing, foreclosures, loan modifications, refinances, and short payoff with equity. If you have a business in any of these areas, make sure to subscribe to Passive Cash Mentors to be aware of this upcoming product launch. The strategies that will be given will be advantageous for any business but the keywords and specific searches will need to be changed for your particular business. What would you like to learn in a product like this? Be sure to leave your comments below in order to make sure that I take care of your concerns.

Naomi Trower
Internet Entrepreneur
“Teaching Others Social Media”