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Are You Really LinkedIn?

By · December 30, 2009 · Filed in LinkedIn Strategies

twitter_linkedinIt was my goal this year to attend a few LinkedIn webinars and teleseminars to learn more about this social media network.

Most people set up a LinkedIn profile and leave it dormant.

LinkedIn is a search engine and also has a ton of authority on Google and other popular search engines.

Let’s Run a Test:

Go to and run a search on your name. If you currently have a LinkedIn profile, it will show up on the 1st page. This demonstrates the ranking authority of LinkedIn on Google.

Here are some really cool things that I learned this year:

There are 3 areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Website”, click on edit and then click on “Other”.  Type in a keyword phrase that describes how people can search to find your business.

For example, I changed my main mortgage website to:

Foreclosure Options

I changed “My Blog” to:

Social Media Marketing

I changed my Facebook fan page to:

Facebook Marketing

It is also possible to import your WordPress blog feed to your profile by searching for the WordPress application. This is a fast and quick way for others to scan your blog content.

I had no clue that LinkedIn has its own Direct Ads Campaign targeted to Professionals! I will definitely be utilizing this advertising feature in the new year.

I also found some goodies that will show you how to:

  • Quickly add hundreds of connections with just a few clicks
  • Use groups to send e-mails in your name to thousands of prospects
  • Get recommendations and referrals to help attract more clients

I’ll save these goodies for my next LinkedIn post! :)

For now, leave in the comments which one of the future goodies interests you and post your LinkedIn link so we can connect with you!

Connect with Naomi on LinkedIn!

Naomi Trower

Real Estate Broker
Premier Equity Group, Inc.
Real Estate Social Media Marketing
“Teaching Professionals Social Media”

  • Steve-Success Factors

    Naomi, thanks for sharing these incredible tips. I never would have thought to change my Website link titles to be more SEO friendly, but thanks to you it’s been done. I look forward to your next post!
    .-= Steve-Success Factors´s last blog ..You Can Find More Success Factors for 2010 Online Impact Here =-.

  • Naomi Trower

    Hey Steve! Happy to share what I learned this year! :) Happy New Year and here’s to a Prosperous 2010, my friend.

  • Helene

    What a great post! That was very informative. Can’t wait for the next one. Any idea when?

  • Naomi Trower

    Hi Helene,

    Thanks so much! I am not sure on the date yet! :)

  • Helene

    i guess i’ll just have to keep reading then :) One thing i don’t understand about LinkedIn is that it’s difficult to expand your network when you technically need to know people before adding them. It doesn’t seem really friendly that way…