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3 Details The Book of Eli Can Teach You About Social Media

By · January 22, 2010 · Filed in Social Media


I had no idea what The Book of Eli would be about as I walked into the theater this past weekend. I read the movie synopsis prior to going but I still didn’t have a clue. The various themes throughout the movie impacted me so much that I had to share and relate it to social media!

I will do my best to not “give away” the whole movie but just give you enough tidbits to get you into the theater. :) Here is the vague synopsis that I read before we headed out to watch this thriller:

“In a post-apocalyptic America where the once-picturesque countryside has become a desolate and violent wasteland, one man (Denzel Washington) fights to protect the sacred book that could hold the key to the survival of the human race.”

Here are the 3 lessons that you can relate to social media:

Protect Your Brand

bookofeli_washingtonEli was determined to do whatever it took to protect The Book.

In the online world, we need to do the same. We need to be careful what we post online to protect our business and our personal lives.

Even when it seems the enemy is after us, (a scathing blog post about your business practices from someone that may not fully understand your business model), it is important to be careful with your response but always protect your brand.

Determination To Reach Your Goal

book of eliEli was determined to head West as that was the best location to protect The Book.

Measurable goals are definitely needed in marketing your business with social media.

If your current social media plan isn’t providing new leads and business contacts, it is vital to revise your social media strategy.

Commitment To The Plan

eli1 I was in awe of how committed Eli was to reading The Book every day.

He realized that he needed to help others and leave a lasting impact.

The same is true in the world of social media.

It is not about constantly broadcasting your message but engaging with people. Social media is about encouraging others and sharing their work as well. It is not something to try for a few months and abandon, so stick around and be committed to your social media efforts.

My Inspiration For This Post

Although I was very inspired by this movie, I was even more inspired to write this post by my friend Rod Kirby who recently wrote a very similiar post,

“4 Things The Book of Eli Can Teach You About Success”

I promise that he doesn’t give away the movie either, but you can watch the movie trailer on his post. Go check out his post and I’m sure you will be in the movie theater to watch The Book of Eli this weekend. :)

Naomi Trower

Real Estate Broker
Social Media Strategies
Real Estate Social Media Marketing
“Teaching Professionals Social Media”