Millionaire Entrepreneur Women Conference Review

I had the amazing opportunity to attend another inaugural event this past weekend, The Millionaire Entrepreneur Women Conference 2010.

There was incredible energy that only women can create. There was vulnerability about what holds women back in their business as well as magnificent tips and strategies to overcome these obstacles. I even got up on stage and shared a problem about the real estate and mortgage industry and 3 ways to overcome that problem. It was a spur of the moment decision but I have been in front of 200 women before so it wasn’t too much of a challenge.

I will share those 3 solutions after I discuss the most impacting parts of the program at least for me and my guest, Dana Sarbeck my best bud and former roommate from USC and owner of PR company Wildfire Public Relations.

She has incredible clients but she is having a hard time breaking through to hire more people. She has to have control of everything or nothing will get done right in her mind.

This conference and of course our talks in between breaks helped her confidence and growth in pushing past this obstacle in her business. Both of our favorite part of the conference was definitely the Marketing To The Affluent presentation by Kelly O’Neil. I have 7 PAGES of NOTES just from her presentation alone!

Kelly started off with an AWESOME Animoto video about why it is important to go after the affluent market since the middle market has drastically disappeared. She starts by saying exactly what my mindset has been:

“I am not participating in the current recession” and

“The economy is just a redistribution of wealth from the timid to the brave”

“There are Riches In Niches”

Are you listening to the media? Are you listening to the hype and buying into it?

People are spending money in today’s market but are you placing yourself strategically in front of these people?

It is important to understand what makes affluent people tick. It was very interesting and hilarious to hear her very affluent lifestyle growing up and relating that mindset to her strategy. After reading The No BS Guide to Marketing To The Affluent by Dan Kennedy, a light bulb went off in her head and Marketing To Millionaires was born. Here are the key points that stood out to me:

People Continually Buy 3 Things

• Ways to Make More Money
• Ways to Transform Their Life or Business
• Ways to Feel More Empowered

Ways To Promote Client Retention

• Provide HIGH Value
• Provide EXCEPTIONAL Service to EXISTING Clients (80% to current client base, 20% spent finding new clients)
• Ask your target market WHAT they want (It’s about THEM, not about YOU)
• Find out what your current clients like personally and surprise them

3 Things The Affluent Are Eager For:

• Efficiency
• Competence
• Convenience

Her strategy is working because she has people paying her 100K for her Diamond program and I sat next to one of her clients at lunch that is currently in her 35K Platinum program. People are paying for high ticket programs so the question is, are you getting in front of them?

The biggest thing that I took away is that I need to work on my Contextual Pricing Strategy which is a fancy word for my consulting rate sheet. I need to have a better break down for my various services. She shared her different levels of service and of course the price goes up for the more hands on approach and time spent with her one on one.

Now do you see why I have 7 pages of notes?

Ok, on to the next speaker – Barbara De Angelis Ph.D. who is one of the most influential teachers of our time in the field of relationships and personal growth.

For the past twenty-five years, she has reached tens of millions of people throughout the world with her positive messages about love, happiness and the search for meaning in our lives.

She is a transformation coach for those that are having a hard time breaking through obstacles in life and in business. Personally, I don’t have any obstacles right now so her presentation didn’t really stand out to me as much.

However, I really appreciated a few quotes from her:

“Law of Expansion & Contraction – Your every thought either expands or contracts your mind”

Her business card says the next quote that I really love:

Oh yes, I can totally relate to this quote! I have so many new clients in my real estate and mortgage business from using social media.

I also have so many mortgage brokers and real estate agents calling me from all over the United States and Canada for social media consults.

I also have a social media ebook for mortgage and real estate that will be released on Amazon.com in the coming weeks!

My Time Is Now And I am READY!

Wow, this post is pretty long already. It looks like I need to make this a 2 parter. Stay tuned for Part II of The Millionaire Entrepreneur Women Conference Review in the next few days. I will also share my 3 solutions for the real estate and mortgage industry in that next post. For now, what are you working on the most in your business? Let us know in the comments.

Naomi Trower
Real Estate Broker
Social Media Strategies
Real Estate Social Media Marketing
“Teaching Professionals Social Media”