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Archive for August, 2010

Top 10 Reasons To Attend Blog World 2010

By · August 24, 2010 · Filed in Blog World 2010 #bwe10 · No Comments »

Join the top bloggers and new media experts in the world at BlogWorld Expo 2010

  1. Create and implement your own social media marketing plan
  2. Design a great blog with compelling content
  3. Use social networking sites like Twitter, LinkedIn, and Facebook to grow your business and brand
  4. Reach and engage new customers
  5. Build loyal communities and evangelists for your brand
  6. Network with successful real estate professionals using social media
  7. Use cutting-edge social media monitoring tools to see what customers are saying about your brand, and learn how to respond to both negative and positive comments
  8. Use new media content to supercharge your SEO and search marketing efforts
  9. Join the conversation with your customers and contribute real value
  10. Educate your employees, peers, and bosses about how important social media is to your company’s success

BONUS: THE PARTIES!! Check out this Blog World 2009 Dance Video!



We will see you in Vegas baby!!!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?

Expand Your Business With Facebook Marketing

By · August 17, 2010 · Filed in facebook marketing · 2 Comments »

Here’s some big news I’d like to share.  Social Media Examiner – a site where I am a guest blogger – is hosting the web’s largest Facebook marketing conference, called Facebook Success Summit 2010.  It’s fully online, so there are no travel expenses.

Already over 800 of your peers have signed up to hear from the world’s top experts in Facebook marketing (their last summit had 2500 attendees and it was phenomenal). I still reference the videos from the previous summit. The presenters are top notch and provide top quality, actionable content.

This online conference is all about using Facebook to gain more exposure, better engage customers and grow your business. And as you know, Facebook is very hot right now. How can you not want to tap into this incredible market?

The summit includes 22 Facebook experts, including Brian Solis (author, Engage!), Mari Smith (author, Facebook Marketing: An Hour a Day), Jesse Stay (author, FBML Essentials), Paul Dunay (author, Facebook Marketing for Dummies), experts from Intel, Microsoft Xbox, Cisco, SAP and the Washington Redskins; Darren Rowse (author, ProBlogger), Jay Baer (author, The Now Revolution) and Michael Stelzner (Social Media Examiner)—just to mention a few.

Attendees at their last summit included well-known organizations such as General Electric, American Express, Staples, General Mills, Harvard, San Francisco Giants, Stanford, IDG and Disney. But you don’t need to be a big business to benefit!

I can help you with specific mortgage and real estate strategies.

Register for Facebook Success Summit 2010.

Click here to find out how you can save 50% (for a limited time), and get a free sample class.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?

P.S. If you’ve not experienced these summits, they are super content-rich. Also, remember this is an online summit, so there are no travel requirements which is my favorite part.

Agent Reboot Los Angeles August 5, 2010

By · August 15, 2010 · Filed in Agent Reboot Los Angeles · No Comments »


Agent Reboot is a power-packed, low cost, local event for real estate professionals. This one-day, fast-paced program, will equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States.

Agent Reboot is the perfect hands-on training day for a newer agent or a seasoned pro. Local real estate agents and REALTORS® are expected to attend each event.

Topics throughout the day include:

  • Social media – converting fans into paying clients
  • Marketing yourself & your listings online – smarter & faster
  • Turn your web site into a lead machine
  • Making more money now – killer business planning strategies
  • The mobile real estate agent – must-haves for the mobile agent
  • Local market analysis by leading experts…and so much more!

Highlights of each event include a networking power-hour and expo featuring cutting-edge real estate technology vendors.



Plug in to the future of real estate in one power-packed day!

8:00 am to 9:00 am — Attendee Check-in

Pick up your Agent Reboot badge and enjoy coffee and a continental breakfast while visiting with our sponsors and exhibitors.

9:00am to 9:15am — Welcome Address

Technology is changing the way buyers and sellers connect, and that means new opportunities and challenges for real estate professionals. Join Nicole as she kicks off the program with a fun and interactive look at how innovation is changing the future of real estate.
•  Moderated and Presented by: Nicole Nicolay, Founder & CCO, Agent Evolution, @nik_nik

Ok, ok I missed Nicole dancing to get the crowd pumped as LA traffic was RIDICULOUS!! Nicole and I are already making plans to party in Vegas at Blog World Expo 2010!

9:15am to 9:30am — Download: Must-Have Tools for the Agent with Mobile Mojo (Part 1)

 Get the lowdown on 10 leading edge technologies that will help you “reboot” the way you do business.

9:30am to 10:00am — From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine

Video, virtual tours, single property websites – there are dozens of options for marketing properties online. Not all methods are created equal though. Find out which ones will keep your pipeline of prospects full, while saving you time and money.


Jason Lopez, Director of Interactive Marketing, Century21 Award @jaylopez
•Derek Overbey, Senior Director of Marketing and Social Media, Roost, Inc. @doverbey

10:00am to 10:30am — Mastering Social Media to Expand Your Reach Online

Learn how to develop a comprehensive social networking strategy to grow your sphere of influence. Agent Reboot’s experts will help you sharpen your online marketing skills with proven best practices for using Facebook, Twitter and other online services. Win friends, influence people, and increase sales!


•Derek Overbey, Senior Director of Marketing and Social Media, Roost, Inc. @doverbey

10:30 to 10:45 — Break

10:45am to 11:00am — Life Style Branding: Why it Matters

The traditional branding strategies used by the real estate profession no longer work. Connecting with today’s consumer is a whole new adventure. The last 8 years has changed the expectations of home buyers and sellers. Learn why life style branding is critical to your success moving forward.

•  Sherry Chris, CEO, Better Homes & Gardens Real Estate @BHGRE_Sherry

I really resonated with her words of wisdom:

Customers today are looking for


Are you providing this for your clients?

11:00am to 11:30pm — Case Study: Managing Reputation and Content on the Web

Two experts will walk you through their journey towards a progressive Web strategy using social media. They’ll share lessons learned, offer tips, and show you the results of their efforts. Learn how to do it from people who have done it.

Presented by:

Stacey Harmon, Founder, @staceyharmon
• Lindsey Planeta, Realtor and Broker Owner for Orange County at M Realty Orange County @lindsey

More great words of wisdom:

  • Own Your hub or home base (website or blog)
  • Monitor your presence on social media
  • Be consistent across your networks

Download: Grow Your Local Online Presence

Presented by:


11:40am – 12:00pm – Half Time Report

Gut-Check.  We hope the first half has left you brimming with ideas!  You’re ready to stop doing the old stuff, but what are you supposed to be doing now? Join Nicole as she checks in with the audience to wrap up the morning and sets the stage for the afternoon.

12:00pm to 1:00pm – Lunch Break

In real estate, making connections is vital to an agent’s success, so take advantage of this hour-long break to grab lunch with new found contacts. It’s a great opportunity to mix and mingle with some of the best agents and vendors in the business before the afternoon program begins.

1:00pm to 1:30pm — Maximum Exposure: Publicizing Your Listings

Make sure your listings appear everywhere potential buyers are looking. Discover easy methods for syndicating listings across the Web to spread the word about your properties, and get simple tips for tracking results.


David Vivero, CEO, RentJuice
• Amanda Wernick, Realtor/Director of Social Media, Seven Gables Real Estate

1:30pm to 2:00pm — Download: Must-Have Tools for the Agent with Mobile Mojo (Part 2)

Get the lowdown on 20 MORE leading edge technologies that will help you “reboot” the way you do business.

I really loved this section on great ipad applications for real estate.

  • Houzz – design your future home w/this interior design app
  • Photopal
  • Expensify – keep track of your expenses on the move
  • Iannotate pdf
  • Flipboard
  • Issuu – online magazine creator

2:00pm to 2:45pm — Going Local: What Does It Take to Win in Los Angeles Real Estate?

It’s no secret that the industry has had its share of ups and downs in the last year. So, what lies ahead? Hear from leading real estate professionals who are navigating the changing landscape, and find out what steps you should be taking to ensure success in the future.


Gary Gold, Executive Vice President, Hilton & Hyland / Christine’s Great Estates
Mike Hickman, CEO, Seven Gables Real Estate
Rick Sharga, Senior Vice President, RealtyTrac

2:45pm to 3:00pm — Wrap-up and Agent Reboot’s Giveaways

I enjoyed meeting so many people in person that I have been connecting with via social media. Take a look at my picture gallery!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?