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HOW TO: Give Your Heart At BlogWorld Expo LA

By · August 31, 2011 · Filed in Blog World Expo 2010 · 23 Comments »

Here is my review of Blog World Expo 2010. Be sure to register for the 1st ever

 Blog World Expo LA 2011!


What is the one thing that surprised you while you were at Blog World Expo 2010? For me, it was the few people that actually came to the microphone during the question part of the program and said,

“First off, I want to give a personal plug about myself, check out my website blah, blah, blah…”

Really? How many times do we have to share that it’s not about you? I thought I would share how to give your heart at events such as these. Then I will share my experience and a few golden nuggets of wisdom from various sessions.

  • Ask questions that others want to know as well – this creates an instant community after you ask the question as people will say to you, “I had that same exact question, thank you for asking.”
  • Tweet interesting facts from the sessions – I know this seems hard to do but you can quickly take down notes, then during a time when you know you can steal some time to tweet, DO IT! The presenters appreciate your instant feedback instead of waiting for a survey that may never get back to them.
  • Ask people deeper questions about their business or blog – Really make an effort get to know the other person and make them feel special even if they aren’t a presenter.
  • Make an effort to leave a comment on all of their blogs – It doesn’t matter if they are not in your niche. Let them know that you had a blast getting to know them. I have already started this but I still have more business cards to get through.
  • Connect with them on social media networks – it’s one thing to meet for a weekend. It’s a whole different relationship when you can keep up with them through out the year and have a reunion at Blog World Expo 2011.

I went to several different sessions but I will only mention the ones that had an incredible impact on me:

How To Run a Successful Webinar Business From Your Blog

by Lewis Howes

howes If you haven’t heard Lewis’ story, you have to connect with him and find out how he started out with becoming Mr. LinkedIn and author to Magnetic Webinars.

My husband has been involved with webinars for the past year but I’m just getting started with utilizing them in my particular market.

Lewis gave us all some great strategies including the psychology of running webinars:

  • What are your clients pain points? Help them..
  • What are their needs?  Serve them..
  • Be sure to use lots of images which are more compelling and creates more emotion

10 min before the webinar let people know that you are giving away a free report or some other giveaway at the end. This provides them incentive to stay for the whole webinar.

Types of Webinars:

  1. Free Webinar
  2. Paid Webinar
  3. Membership Webinar
  4. Free with a pitch webinar

Send out webinar invite 4 days prior to event to keep it top of mind.

  1. Email your list with a killer headline. Later on that day email w/a different headline to those who didn’t open the email.
  2. Promote via social media
  3. Send email reminder mentioning the bonus
  4. Email to those who didn’t open the reminder email & post on social media networks again

Great stuff! I will be doing more with recorded webinars but will incorporate live ones as well.

Building An Irresistible Private Membership Community

by  Lara Kulpa, Chris Garret, Patrick O’Keefe

Great insights for membership communities

  1. Have Boundaries & Guidelines
  2. Promote Positivity
  3. Build a sense of community

Various Membership / Forum Platforms:

  1. Wishlist
  2. Amember
  3. vBulletin

The Brand of YOU: How to Build A Profitable Social Media Business

by Mari Smith

mari Everyone knows that Mari Smith is all about the turquoise & bling! I took this snap shot of her table at her session.

She has blazed the trail as The Queen of Facebook & Twitter. She does an incredible job of making people feel special and unique.

She shared so much inspiring information that I had to write really fast to keep up with my notes.

Brand = the experience your customers have with you

Branding = what you do to have people become aware of your brand

  • Be Bold & Unique
  • Stand Out with Conviction
  • Be Confident
  • Live a Life of Excellence
  • Don’t Copy Others – Be Innovative
  • Always Use People’s First Names
  • Write out 100 tips in your niche – tweet them or make a pdf as a free ebook
  • Have a support team of mentors, advisors, staff

There were several other sessions and keynotes that I attended but I wanted to take this time to share a little about the parties and list the blogs of the people that I met at Blog World Expo 2010.

Liquid Pool Lounge Party, Aria Hotel

The pool lounge party was packed and although the music was decent, there was no room to dance. I’m a dance-a-holic so not having a dance floor was a big no-no in my book. I looked for my bud Nicole Nicolay so we could rock the house with our hubbies but she was pulled away for an interview. She is just so famous! :)

The highlight was when some random guy took off his clothes (he spared us by leaving on his underwear and showing his hairy, chubby belly) and jumped in the pool. My first thought was, “Ok, who else is going to follow him?” I guess no one else wanted to match his boldness as he was the only one to take a dip.

Haze Night Club Party, Aria Hotel

So I have a dance floor at this place and LOTS of it!! I had a great time dancing alongside Mari Smith as tall gals we definitely stood out! :) The club was open to only Blog World attendees from 8 pm to 10 pm and the music was just ok during that time. The doors were open to the public at 10 pm and then the music started to really get pumping but WAIT!!! We no longer had any available seating.

All of the seating turned into VIP areas only. spike-heels

My smokin’ hot heels with silver metal spikes were starting to burn up my feet and I had no option to sit down and rest?? What? Are you kidding me?

I still was able to get my boogey-on but not as long as my usual dance-a-holic self. I guess I should have bought the flip flops that the club had for sale for all the gals with heels.

I’ll make sure to bring my flip flops to Blog World Expo 2011. Vegas or bust baby!! <<<— (update Blog World Expo will be in LA this year!!)

Roll Call of Friends & Their Blogs

The new connections that I made were phenomenal so I had to share the love here:

Annett Davis a professional beach volleyball player writing about fit moms, fit kids

Heather Greenwood Davis shares her journey of travelling around the world with her family

Kristi Hines – social media enthusiast & internet marketer

Elijah Young – small business start up consultant

Kristi Trimmer – freelance editor and social media consultant

Marcie Hill – journalist & social media strategist

Desiree Peeples – podcaster and web TV host

Eleanor Marks Prior – your go to girl for all of your virtual needs

Are Morch – social media experience advisor

Cindy King – cross cultural and social media strategist for international business

Amy Porterfield – social media consultant and regular contributor to Social Media Examiner

Mike Stelzner – founder of Social Media Examiner

*UPDATE* Since then, I’ve had lunch with some of the people listed here, someone had me in their home, and also exchanged business network training with another person. We have also kept in contact over the year. There is so much value in attending events like this.

Let us know…

Let us know your favorite memories from Blog World Expo 2010 in the comments below. Blog World Expo 2011 can’t come fast enough…Remember… let’s leave the “it’s all about me” attitude at home and come to give your heart.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing

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