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HOW TO: Give Your Heart At BlogWorld Expo LA

By · August 31, 2011 · Filed in Blog World Expo 2010

Here is my review of Blog World Expo 2010. Be sure to register for the 1st ever

 Blog World Expo LA 2011!


What is the one thing that surprised you while you were at Blog World Expo 2010? For me, it was the few people that actually came to the microphone during the question part of the program and said,

“First off, I want to give a personal plug about myself, check out my website blah, blah, blah…”

Really? How many times do we have to share that it’s not about you? I thought I would share how to give your heart at events such as these. Then I will share my experience and a few golden nuggets of wisdom from various sessions.

  • Ask questions that others want to know as well – this creates an instant community after you ask the question as people will say to you, “I had that same exact question, thank you for asking.”
  • Tweet interesting facts from the sessions – I know this seems hard to do but you can quickly take down notes, then during a time when you know you can steal some time to tweet, DO IT! The presenters appreciate your instant feedback instead of waiting for a survey that may never get back to them.
  • Ask people deeper questions about their business or blog – Really make an effort get to know the other person and make them feel special even if they aren’t a presenter.
  • Make an effort to leave a comment on all of their blogs – It doesn’t matter if they are not in your niche. Let them know that you had a blast getting to know them. I have already started this but I still have more business cards to get through.
  • Connect with them on social media networks – it’s one thing to meet for a weekend. It’s a whole different relationship when you can keep up with them through out the year and have a reunion at Blog World Expo 2011.

I went to several different sessions but I will only mention the ones that had an incredible impact on me:

How To Run a Successful Webinar Business From Your Blog

by Lewis Howes

howes If you haven’t heard Lewis’ story, you have to connect with him and find out how he started out with becoming Mr. LinkedIn and author to Magnetic Webinars.

My husband has been involved with webinars for the past year but I’m just getting started with utilizing them in my particular market.

Lewis gave us all some great strategies including the psychology of running webinars:

  • What are your clients pain points? Help them..
  • What are their needs?  Serve them..
  • Be sure to use lots of images which are more compelling and creates more emotion

10 min before the webinar let people know that you are giving away a free report or some other giveaway at the end. This provides them incentive to stay for the whole webinar.

Types of Webinars:

  1. Free Webinar
  2. Paid Webinar
  3. Membership Webinar
  4. Free with a pitch webinar

Send out webinar invite 4 days prior to event to keep it top of mind.

  1. Email your list with a killer headline. Later on that day email w/a different headline to those who didn’t open the email.
  2. Promote via social media
  3. Send email reminder mentioning the bonus
  4. Email to those who didn’t open the reminder email & post on social media networks again

Great stuff! I will be doing more with recorded webinars but will incorporate live ones as well.

Building An Irresistible Private Membership Community

by  Lara Kulpa, Chris Garret, Patrick O’Keefe

Great insights for membership communities

  1. Have Boundaries & Guidelines
  2. Promote Positivity
  3. Build a sense of community

Various Membership / Forum Platforms:

  1. Wishlist
  2. Amember
  3. vBulletin

The Brand of YOU: How to Build A Profitable Social Media Business

by Mari Smith

mari Everyone knows that Mari Smith is all about the turquoise & bling! I took this snap shot of her table at her session.

She has blazed the trail as The Queen of Facebook & Twitter. She does an incredible job of making people feel special and unique.

She shared so much inspiring information that I had to write really fast to keep up with my notes.

Brand = the experience your customers have with you

Branding = what you do to have people become aware of your brand

  • Be Bold & Unique
  • Stand Out with Conviction
  • Be Confident
  • Live a Life of Excellence
  • Don’t Copy Others – Be Innovative
  • Always Use People’s First Names
  • Write out 100 tips in your niche – tweet them or make a pdf as a free ebook
  • Have a support team of mentors, advisors, staff

There were several other sessions and keynotes that I attended but I wanted to take this time to share a little about the parties and list the blogs of the people that I met at Blog World Expo 2010.

Liquid Pool Lounge Party, Aria Hotel

The pool lounge party was packed and although the music was decent, there was no room to dance. I’m a dance-a-holic so not having a dance floor was a big no-no in my book. I looked for my bud Nicole Nicolay so we could rock the house with our hubbies but she was pulled away for an interview. She is just so famous! :)

The highlight was when some random guy took off his clothes (he spared us by leaving on his underwear and showing his hairy, chubby belly) and jumped in the pool. My first thought was, “Ok, who else is going to follow him?” I guess no one else wanted to match his boldness as he was the only one to take a dip.

Haze Night Club Party, Aria Hotel

So I have a dance floor at this place and LOTS of it!! I had a great time dancing alongside Mari Smith as tall gals we definitely stood out! :) The club was open to only Blog World attendees from 8 pm to 10 pm and the music was just ok during that time. The doors were open to the public at 10 pm and then the music started to really get pumping but WAIT!!! We no longer had any available seating.

All of the seating turned into VIP areas only. spike-heels

My smokin’ hot heels with silver metal spikes were starting to burn up my feet and I had no option to sit down and rest?? What? Are you kidding me?

I still was able to get my boogey-on but not as long as my usual dance-a-holic self. I guess I should have bought the flip flops that the club had for sale for all the gals with heels.

I’ll make sure to bring my flip flops to Blog World Expo 2011. Vegas or bust baby!! <<<— (update Blog World Expo will be in LA this year!!)

Roll Call of Friends & Their Blogs

The new connections that I made were phenomenal so I had to share the love here:

Annett Davis a professional beach volleyball player writing about fit moms, fit kids

Heather Greenwood Davis shares her journey of travelling around the world with her family

Kristi Hines – social media enthusiast & internet marketer

Elijah Young – small business start up consultant

Kristi Trimmer – freelance editor and social media consultant

Marcie Hill – journalist & social media strategist

Desiree Peeples – podcaster and web TV host

Eleanor Marks Prior – your go to girl for all of your virtual needs

Are Morch – social media experience advisor

Cindy King – cross cultural and social media strategist for international business

Amy Porterfield – social media consultant and regular contributor to Social Media Examiner

Mike Stelzner – founder of Social Media Examiner

*UPDATE* Since then, I’ve had lunch with some of the people listed here, someone had me in their home, and also exchanged business network training with another person. We have also kept in contact over the year. There is so much value in attending events like this.

Let us know…

Let us know your favorite memories from Blog World Expo 2010 in the comments below. Blog World Expo 2011 can’t come fast enough…Remember… let’s leave the “it’s all about me” attitude at home and come to give your heart.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing

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  • Naomi Trower

    Ok, The Social Media Examiner breakfast was a huge highlight for me but I was tired and didn't add in the pic or my thoughts.

  • Wei Yang

    I dunno… panels that answered everything with “buy my ebook” turned me off as well.

  • Naomi Trower

    Hmm..I didn't attend any sessions like that.

  • Annett Davis

    Thanks for the shout out! It was great meeting you! We have to get together.

  • Naomi Trower

    You are welcome Annett! Yes we do! I feel like I've been running ever since I got home. :) Let's connect soon.

  • Naomi Trower

    So neat that since Blog World Annett and our kids have met up and had a play date. We had to go all the way to Las Vegas to meet when we live 10 minutes away from each other. :)

  • Are_Morch

    Hi Naomi.

    Thanks for the kind roll call back to one of my blogs.

    I learned a bunch while I was at Blog Expo, and know I am learning a lot afterwords. Had several contact points back to me. And I learn that 50% of it goes back to my TwtrCoach blog and profile.

    Have to figure out if it is related to my Facebook profile or other info.

    Today I profile myself as a Hotel Advisor. Which more reflect my total passion, knowledge and experience.

    So I am learning that I need to look more into my profiles, and how my friends see my profile.

    Not 100% sure yet what I will do with the TwtrCoach profile. I probably will keep it for some Social Media advice. Have to work out some ideas there.

    It was great to meet you at Blog Expo. Looking forward to see you again. Next year I will be present at more events. And I will be at Blog Expo next year too.

    Cheers.. Are

  • Naomi Trower

    Hi Are,

    It was great spending time with you at the Social Media Examiner breakfast! I look forward to staying connected through our networks until next year. :)

  • Mommy Reporter

    Awesome!! Thanks so very much for the mention!! Too bad we didn't get a pic together :( Oh well… there's always next year!!! Hugs to you my friend!! :)

  • Naomi Trower

    I know! I thought the same thing!!! Hopefully we can meet again next year. I hear you are moving to Hot Lanta! My dad lives there!! :)

  • Kristi Hines

    I was actually surprised at the people who walked up and blatantly threw out “I'm so and so of” Honestly, if I had asked a question, I wouldn't have thought to mention my website at all unless my question was something like “do you think is a good choice in domains?”

    Anyway, nice summary of the sessions you were in. Now that we have the recordings, I'm looking forward to listening to several, including Mari's. It was great meeting you there too, and I appreciate being listed in the roll! :)

  • Naomi Trower

    Hi Kristi, Thanks for stopping by! :) I'm pumped about the other Blog World Sessions being available now. Now I have to catch up on Facebook Success Summit & Blog World. Whew! I need more hours in my day. haha!

  • Aaron Lee

    Thanks for the great blog post. Always love to read at what goes on at events which I couldn't go. One question. How do you approach someone that you don't know in an event?

  • Naomi Trower

    Hi Aaron,
    If the person is a presenter, I will make sure ahead of time that I know about his/her work and share that I appreciate their ebook or their current presentation. If it's not a presenter but someone at the event just ask about their blog as a great way to break the ice. :) Hope that helps..

  • BillionDollarBlogger

    Naomi, thanks for adding me to your roll call. You are truly appreciated. It was great reading about your Blog World Experiences. I am sooooooo behind but I'll catch you really soon. I'm glad we connected.

  • Naomi Trower

    You are very welcome Marcie! Great meeting you too. :)

  • BillionDollarBlogger

    Oh, and cute shoes!

  • Naomi Trower

    Thanks Marcie! :)

  • Pingback: 3 Social Media Events You Don't Want To Miss | Social Media Marketing()

  • Marcie_Hill

    Thanks for the 2010 memories and the shout out. I don’t know if I’m making it this year. Blog World had great sessions, but it was disappointing how few people I reached out to after the conference after keeping in touch. I only keep in touch with you and one other person. So, that was two blessings. If I don’t make it, I’ll be following your blog and Twitter for updates.

  • Naomi Trower

    Hi Marcie! It’s hard to believe that it’s almost 1 year already..What if you get chosen to speak? I submitted a speaker proposal but I don’t know when we should hear back. I have a schedule conflict that weekend but I’m going to at least attempt to attend 1 day.

  • Naomi Trower

    Thanks! :) We will see if anything comes from it. I submitted my proposal 30 minutes before the deadline! haha

  • Naomi Trower

    BlogWorld isn’t having a real estate track this year so I wasn’t chosen. :(