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Save The Date! Social Media Marketing World 2016

By · January 12, 2016 · Filed in Social Media Marketing · No Comments »

I have had the great opportunity to meet and collaborate with many of these speakers!

Social Media Marketing World 2016 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner). Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe Pulizzi (author, Epic Content Marketing), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch), Brian Solis (author, What’s the Future of Business?), Cliff Ravenscraft, Darren Rowse, David H. Lawrence XVII, Derral Eaves, Dorie Clark, Ian Cleary, Joel Comm, John Lee Dumas, John Jantsch, Jon Loomer, Kim Garst, Marcus Sheridan, Michael Port, Mitch Joel, Neal Schaffer, Pat Flynn, Peg Fitzpatrick, Robert Rose, Viveka von Rosen and experts from more than a dozen top brands as they reveal proven social media marketing tactics at Social Media Marketing World 2016. Go here to learn more: Social Media Marketing World San Diego

Virtual Tickets Now Available SMM World 2013

By · March 13, 2013 · Filed in Social Media Marketing World 2013 · No Comments »

Get Your Virtual Ticket to Social Media Marketing World 2013

Is traveling to San Diego for Social Media Marketing World 2013 just not an option for you this year?

Or perhaps you’re coming but can’t make all the sessions you want to?

What if you could catch ALL the conference sessions at your convenience—without any travel expenses or the need to replicate yourself? The good news is now you can!

Social  Media Examiner is happy to announce the Virtual Ticket to Social Media Marketing World 2013!

For a fraction of the cost of a regular ticket, you’ll get full access to EVERY session.  Yes, every keynote, all the panels and each great session—the ones people travel thousands of miles to see—will be at your fingertips.

With your Virtual Ticket, you’ll have access to online recordings of everything.  You can watch playbacks from your computer, tablet or smartphone at your leisure.

You’ll also be able to interact with your peers via our private LinkedIn networking group.

For a very limited time, virtual tickets are on sale for 50% off!

>> Get your half-off virtual ticket now, click here

Why Consider a Virtual Ticket?

  • Soak in knowledge from the world’s leading social media marketers at your own pace
  • Economically experience the best of Social Media Marketing World
  • Eliminate the costs of travel, including air fare, hotel and car rental
  • Study key sessions by printing slide decks and watching them multiple times if needed
  • Access 49+ social media marketing sessions that could transform your business

How the Virtual Ticket Works

Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!

1. Watching the sessions

When you register for a Virtual Ticket to Social Media Marketing World, a unique ID and password will grant you access to all the session recordings.

You simply login, select the session you’d like to watch and click play.  You’ll see the slide decks and hear the same sessions that live attendees experienced.  You can also download a PDF of each slide deck for further study.

Session recordings will begin posting within one week after the conference.  You will have playback access for a full year.

2. Networking and discussion

The moment you sign up you’ll gain access to a private and exclusive LinkedIn networking group.  There you can connect with peers, help out others and ask questions.


Your Virtual Ticket includes access to a private LinkedIn groups for discussion and networking.

3. Designed to fit your busy schedule

The Virtual Ticket was designed by marketers for marketers. That means we built it to accommodate your busy schedule.

You can pick and choose what to watch, whenever you want to.  You have an entire year to soak in all the sessions.

Just the Facts

WHO: This Virtual Ticket is ideal for any business owner or marketer that wants to better understand the latest social media trends, tips and know-how to grow their business.

WHAT: The Social Media Marketing World Virtual Ticket provides full online access to 49+ recorded sessions from the physical conference in San Diego.  In addition, a private and exclusive LinkedIn networking group allows participants to network and ask questions. 

Click here to see the full schedule of sessions from the live event.

WHERE: At your home, office or on the road! You watch sessions using your computer, tablet or smartphone.

WHEN: Session recordings will be posted within a week after the conclusion of Social Media Marketing World. You’ll have access to all the sessions for one year.

WHY: You’ll be able to implement effective social media strategies and tactics that will help improve your marketing. This pass will ensure your business is maximizing the full potential of social media!

HOW: When you purchase your Virtual Ticket, we’ll email you exclusive access instructions to the content and our private LinkedIn networking group.

How to Register

If you attended the live Social Media Marketing World 2013 in San Diego—featuring a lineup of world-class experts—the cost is $1297. And that doesn’t include the added costs of travel and lost work time! Not with the Virtual Ticket!!

With a Virtual Ticket to Social Media Marketing World 2013 you have no costs for travel, meals, hotels, cars or lost time! Why? Because it’s an online virtual ticket.

The registration fee for a Virtual Ticket is just $597. That’s about $12 per session!

LIMITED-TIME SALE—SAVE $300, ENDS MARCH 21st, 2013!

  • One Virtual Ticket, One Payment: Get one virtual ticket to Social Media Marketing World for only $297 (a $300 savings–that’s about $6 per session). Click here to reserve your ticket.
  • One Virtual Ticket, Two Payments: Would it be easier to spread out the payments? Get one virtual ticket for two monthly payments of only $157 each (one now, one 30 days later). Click here to reserve your ticket.

We accept Visa, MasterCard, American Express, Discover, JCB, Diners Club and PayPal. (Note: PayPal is only accepted for the single payment option.)

Sample It GuaranteeYou can try the first two days once the recordings are posted and still cancel for a full refund if you determine this is not for you. Scroll down for more about this guarantee.

If you learn just one strategy or tactic that will increase your social media marketing success, the investment in your professional development will have paid for itself many times over.

Common Questions Answered

Are the sessions streamed live?
To keep the costs exceptionally low, we’ll be recording the sessions, editing them and begin posting them within a week following the live event.

Where is the event located?
At your home or office. Because this is a virtual ticket, there is no physical venue and no travel expenses.

How long are the sessions?
Most of the sessions are 45 minutes in duration.

How can I ask questions?
We have set up a private LinkedIn networking group. This is a place where you can post questions and get answers (and this can happen the moment you sign up!).

Can I purchase just a single session?
You can watch any or all of the sessions. However, a virtual ticket is like a Disneyland ticket—you get access to everything.

What if I still have questions?
You can also send an email to orders@socialmediaexaminer.com and we will get back to you right away.

What if I already purchased a ticket to Social Media Marketing? Can I still get a virtual ticket?
Registered attendees of Social Media Marketing World will receive special instructions at the live event on how to get the virtual ticket.

>> Get your half-off Virtual Ticket now, click here

The “First Two Days Sample It” Guarantee

This virtual ticket offers the best social media marketing advice from the biggest names in the industry. Experience the first two days after we post the recordings and see if it feels right for you. Just give it a try.

And if you believe it’s not right for you and you don’t want to experience any more sessions or use the materials, just drop us a line at orders@socialmediaexaminer.com within 48 hours (no later than April 19, 2013), and we’ll gladly refund your money and cancel your access. No hassles. No hard feelings.

The goal is to serve you to the best of our abilities and help you gain measurable results. In fact, just a few weeks from now, you’ll be amazed when you look back at where you started and where you’re headed.

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

How To Use Secret Pinterest Boards For Real Estate [Video]

By · December 7, 2012 · Filed in Secret Pinterest Boards · No Comments »

This is a quick video from my friend Laura Rubinstein who shares about the new secret pinterest boards. She shares a great idea of how to use these secret boards for Real Estate. Can you think of any other great ways that these secret boards can be utilized? Share in the comments below.

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

5 Brands Using Pinterest For Marketing

By · November 20, 2012 · Filed in Pinterest Marketing · No Comments »

Since its launch in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. So what’s with all the interest in Pinterest? Personally I haven’t written 1 blog post on my site regarding Pinterest. It’s not that I haven’t dabbled in it a bit. I just wanted to wait to see how things played out as I don’t tend to jump from one shiny social media object to the next. It’s ok though, you can go ahead and….

Follow Me on Pinterest

I really enjoyed reading this infographic via Internet Marketing, Inc. and thought I would let this be an introduction to Pinterest marketing on my site. This pinterest site is a great example for the real estate industry. (Check out the Hamptons section: Wow, I LOVE IT!) In this pinterest infographic you will discover:

  • The Power of Pinterest
  • Website Traffic stats from Pinterest
  • 5 Brands Using Pinterest for Marketing

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

How To Become an Expert In Your Field Using Social Media

By · November 13, 2012 · Filed in Become An Expert Using Social Media · No Comments »

I received so much positive feedback (take a look at all of the shares to different networks in the top left corner of my previous post) from my Best Times To Send Emails to Your Clients infographic post, that I thought I would share a series of infographics.

I discovered this infographic via Mashable.

This gives an overview of stats for women vs. men users, age groups, and what industries are using Facebook, Twitter, LinkedIn and Google+. You will also discover tips for each network.

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

Best Times to Send Email To Your Clients

By · October 22, 2012 · Filed in Best Time to Send Emails · 4 Comments »

I love to share infographics and this one I discovered via MarketingProf’s website.

The top engagement times for email are as follows:

in the mornings, 8 AM to 9 AM both for opens and click-throughs
in the afternoons, 3 PM to 8 PM for opens
3 PM and 4 PM for click-throughs.

This data was gathered from email marketing software provider GetResponse who in turn analyzed 21 million messages sent from US accounts during the first quarter of 2012.

Review the graphic below for more details.

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

4 Reasons You Should Attend Social Media Marketing World in San Diego

By · October 16, 2012 · Filed in Social Media Marketing World 2013 · No Comments »

Do you attend in-person conferences?  

Imagine an event where you rub shoulders with the social media pros you follow and admire online.

Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.

That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!

What? Social Media Examiner is hosting a physical conference?

Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.

event montage

And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.

But social media marketing doesn’t need to be strictly an online experience. There’s great value when you make those online relationships come alive in person.

“This is a unique opportunity to connect face-to-face with the top social media marketing experts in the industry, and to hang out with other like-minded professionals, many of whom you’re connected with online,” says Michael Stelzner, CEO and founder of Social Media Examiner. “Meeting these people and developing relationships opens up the kind of opportunities that simply can’t happen online.”

Marketers always have numerous opportunities to attend online events, but rarely do they get a chance to experience a one-of-a-kind physical event that delivers the experience of a lifetime.

Until now. Now the organization you trust for highly valuable content is bringing only the best presenters to its premier conference, Social Media Marketing World.

Social Media Marketing Meets ‘America’s Finest City’

Recognizing the need for actual face-to-face interactions among marketing professionals from around the world, Michael Stelzner and his team at Social Media Examiner have designed the largest physical social media marketing conference—Social Media Marketing World 2013!

And it takes place in ‘America’s Finest City,’  San Diego, California! San Diego boasts 70 miles of pristine beaches, a dazzling array of world-class family attractions and wonderful weather all year round, which makes it a truly unforgettable experience for everyone.

This gorgeous setting will provide the backdrop for the historic mega-conference that will take place at the bayfront San Diego Marriott Marquis & Marina on April 7, 8 and 9, 2013.

The conference is designed to inspire you with amazing content and empower you with the smartest social media marketing ideas and strategies.

Social Media Marketing World—an Exceptional Conference

Apart from visiting one of the most beautiful destinations in the world, making valuable professional connections and enjoying an exceptional experience, here are four other reasons why you should attend Social Media Marketing World 2013.

#1: Meet the Experts

Over the years, you’ve basked in golden advice from the top industry experts via blogs, podcasts, videos, webinars and Social Media Examiner’s online success summits.

Well, how would you like to finally meet the experts face to face?

All of the experts you’ve come to respect and admire will be in one place.

Presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, John Jantsch, Michael Stelzner, Dave Kerpen, Lee Odden, Jason Falls, Mark Schaefer, Mario Sundar, Cliff Ravenscraft, Jesse Stay, Joe Pulizzi, Ann Handley, Marcus Sheridan, Ric Dragon, Brian Carter, Amy Porterfield, Nichole Kelly, Derek Halpern, Pat Flynn and authorities from more than a dozen major brands including Sony, Zappos.com, AT&T, SAP, Intel, Cisco, Neutrogena and Salesforce.com, just to mention a few!

#2: In-Person Networking With Like-Minded Peers From Around the World

At Social Media Marketing World, you’ll make priceless professional connections that will last a lifetime.

One thousand marketers are coming to San Diego from all over the world. Attendees are already coming from Norway, Dubai, France, Australia, Ireland, Costa Rica, Canada, India and the United Kingdom, as well as all parts of the United States.

The networking environment will be a one-of-a-kind experience. Here’s what you can expect:

1. Structured networking
after keynotes and lunch (so you don’t have to miss any training sessions) and a catered opening-night evening party at the historic San Diego Natural History Museum. Here you’ll tour the museum, enjoy food, drinks and entertainment, and of course network with your peers while surrounded by dinosaur relics!

2. On Monday night,cruise prepare to set sail aboard the Inspiration Hornblower—the largest private yacht in Southern California and the venue for the exclusive San Diego Bay Networking Cruise.

This will be one voyage you’ll never forget! Cruising along San Diego Bay by night, you’ll be treated to fun music, delicious desserts and refreshing cocktails. Why not grab a drink and get to know some of the folks you’ve connected with online, as you take in the breathtaking views of downtown San Diego from the open-air sky deck?

3. If you want a quiet place to sit and talk, or perhaps do some video interviews, the Networking Plaza will be available for you around the clock. This is a huge centrally located space that can hold hundreds of people and is equipped with round tables, computer charging stations and video filming stations. So anytime you want to do some serious networking, this space is available to you 24/7!

#3: Highly Valuable Content

Take in highly valuable and inspiring pitch-free content—a trademark of Social Media Examiner—from 49 expert-led marketing sessions covering social tactics, social strategy, community management and content marketing.

Here’s a quick glimpse of the amazing content you can expect at Social Media Marketing World 2013:

  • Social Tactics Track: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube.
  • Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media, measuring social activities, organizational transformation and much more.
  • Community Management and Business-Building Track: Discover how to build communities and ultimately sell your products and services via social media. Track sessions include Facebook community management, developing community with blogs, building local businesses with social media and selling with social.
  • Content Marketing Track: See how successful bloggers and podcasters build and maintain content that their customers love sharing. You’ll discover how to leverage content to sell, how to move people to action with content and tips for excelling with blogging and podcasting.

#4: Make it a Vacation

Social Media Marketing World starts Sunday evening on April 7 and extends through Tuesday, April 9, 2013. Why not stay a few extra days and make a vacation out of your trip?

The average weather in San Diego is 70° F year-round. San Diego also offers beaches, surfing, the world-famous San Diego Zoo, Sea World, LEGOLAND, San Diego Safari Park and tons more!

Keep in mind too, that an event of this caliber would normally cost thousands of dollars, and for sure there are smaller events out there that offer much less, and yet cost more. With all of these experiences and activities to enjoy in San Diego, this is the kind of deal you don’t want to pass up.

Want to Save Money?

For a limited time, you can save hundreds of dollars off the regular registration price. Click here to register!

What do you think? Does this sound like the kind of conference that might interest you? Who thinks there should be a 6 month payment plan? Please share your thoughts in the comment box below.

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

4 Reasons Facebook Timeline Isn’t Working For Your Business

By · April 28, 2012 · Filed in Facebook Timeline · No Comments »

 

 

 

 

 

                                                                Photo Credit: My Facebook Page

Do you want to know why the new Facebook timeline isn’t working for your business? Not sure why your fans are not interacting on your page despite posting at different times? Here are 4 reasons and I will share solutions for you:

1. Facebook Edgerank

EdgeRank is an algorithm developed by Facebook to govern what is displayed (and how high) on the News Feed. This score represents how people interact with your content on Facebook whether they like, comment and how often with your status updates, photos or videos. The score is made up of elements called Affinity, Weight, and Time Decay as this picture shows from the Egderank blog:

Photo Credit: Edgerank Blog

Affinity is built by repeat interactions with your brand. If someone likes or comments on your content often, your page will show in their newsfeed often.

Weight refers to certain actions on Facebook that carry more weight such as commenting has a higher ranking than liking content.

Time Decay refers to how long your photo, update or video has been alive; the older it is the less value it has. If you receive a large number of comments and likes within the 1st hour, your update will last longer in the newsfeed.

SOLUTION: Check your page insights to find out which posts obtain the most engagement. Take note of the day of the week and time to determine the best days and times for your audience. Vary your content and posting times as well as continue to review your insight stats.

2. 90% of Your Fans Are Lurkers

Even if some of your fans don’t see your content anymore, there may be some that see your content but just don’t interact with your page, also known as lurkers. It could be because it may not interest them or something else in the newsfeed has caught their attention.

Photo Credit: Shutterstock

SOLUTION:  The newsfeed moves fast so it’s important to provide eye catching photos, attention grabbing headlines and mesmerizing videos. It’s also important to remember that less is more.  Studies have shown that more engagement is seen with status updates of 80 characters or less. Most people don’t want to take the time to read long, drawn out text on Facebook. This also applies to videos. People are more likely to view a 1-2 minute video in length with a catchy title than one that shows to be 5 minutes long.

3. Lack of Facebook Ad Usage

I believe Facebook Ads are the best way to grow your page and increase engagement. There are so many different ways to promote your page on Facebook. You can feature a certain post on your page or you can request more likes by targeting fans of other relevant & related pages.

Here is post that I wrote which gives you a great way to increase your fan base and engagement. If you don’t want to spend a lot of money, be sure to check out an article that I wrote for Social Media Examiner on cost effective Facebook ads. Here is another great article by my friend Amy Porterfield, 9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads with more great ideas for you.

SOLUTION: Try out different Facebook ads and test which photos and verbiage garners the most likes and engagement for your page. Utilizing Facebook advertising is the best solution to grow a stagnant page.

4. No Engagement Strategy

Since Edgerank plays such a huge role in who sees your content on Facebook, an engagement stategy is vital for your business. The time decay factor of the algorithm has a shorter time span for your posts so now posting more often in one day is often necessary.

Again, you will want to track your engagement strategy by viewing your page insights. Your engagement strategy will consist of finding what your audience likes to interact with most on your page. It could be engaging videos, snazzy photos or jaw dropping updates.

SOLUTION: The new milestone feature is a great way to feature your brand. If you were a speaker at an event, you can add that as a milestone and tag the people that you enjoyed meeting there. This can bring engagement of remembering the time you experienced together. This also works for creating a milestone for closing escrow for a client.

Let me know of any other creative ways to increase your fans and engagement on your Facebook page. We would be happy to hear about them in the comments below, so strike up the conversation!

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

7 Year Old Girl Scout Sold 353 Cookies in 2 Weeks & What That Means In Your Business

By · February 9, 2012 · Filed in Social Media For Real Estate · No Comments »

Many people thought this story would be about my daughter and although she is a fiesty rockstar, this is about another fiery little red-haired gal that is in my daughter’s girl scout troop. We all know that this gal will eventually be a powerhouse CEO or a super Real Estate mogul one day.

So you would think that her parents took her girl scout brochure to their workplace & sold like crazy for her…

**WRONG**

She took the majority of the initiative by herself with her sales. Here are the key components to her success and how it relates to your business.

Innovative New Product


There is an innovative new cookie flavor that she raved about after she warmly said hello to every person she came into contact with in her world. Think through your business. Are you staying on the cutting edge? What products are out there that can bring in more business for you? Align yourself with top producers in your niche and find out what systems are working for them or create a product yourself and fill in the void for your area of expertise.

Utilize Every Opportunity

I appreciate her intense focus by using every opportunity to make a sale. She asked her favorite teachers, she asked her parents to join her as she asked her neighbors. She recently moved to a new neighborhood but she didn’t let that obstacle stop her.  What local farming systems do you have in place to generate leads? Do you have a good stay in touch system with your past clients? Are you attending local events in your community?

Actually most of her sales came from previous customers.

Massive Exposure


Girl Scouts sure has come a long way since I was a scout. Now there is an online system for the girls to keep track of their goals and to stay in contact with their past customers. Their email contact system is amazing with a promise to purchase option along with a great follow-up system. This broadens her reach and an email marketing system can do the same for your business.

Social media is another amazing channel that can broaden your reach. Are you using social media in the best way for your particular market that brings massive exposure? Are you aligning yourself with best practices and mentors that bring results? Remember this 7 year old girl as you go about your day:

  • Stay Focused
  • Stay Innovative
  • Stay Connected

as you fly to the top in your business. I am signing off now to be a superwoman in my world but let me know in the comments in what ways you can be like this 7 year old gal.

Send me a tweet now to let me know you read this post! Click the button below




Naomi Trower
is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com

Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing

Free Webinar: 2012 Social Media Strategies For Real Estate & Mortgage

By · January 19, 2012 · Filed in Real Estate Webinars · No Comments »

 Click Here for Full View

Social Media Strategies in 2012 for Mortgage and Real Estate Professionals– Tuesday, January 24, 2012

free webinar hosted by MFIC Pro

Discover How to Harness the Power of Social Media to Make More Money in 2012

Trevor HammondSocial media can be an inexpensive – yet lucrative means– to generate leads and grow your business. Join us for an in-depth look at how to implement Facebook, Twitter, LinkedIn and other social media to excel in a “people-driven” economy this year. Join us for a free webinar hosted by Trevor Hammond, Founder and CEO of MFIC Pro:Social Media Strategies in 2012 for Mortgage & Real Estate ProfessionalsOur special guest, Naomi Trower will share best practices to maximize your success with social media!Register Now >> Naomi will answer your key questions on how to make social media grow your business in 2012:

  • How important is social media for my business?
  • What should I expect from my social media efforts?
  • How can social media generate leads and grow my business?
  • Does social media really work as a business tool? Is it really worth the effort?
  • How often should I post? And, what should I post?
  • What are some of the best practices for managing my social media?
  • So, I have a Facebook fan page…now what?
  • What is the best way to get consumers to engage with me?

Sign up for our free webinar on Tuesday, January 24, 2012 and get the inside secrets from one of the real estate industry’s leading authorities on social media!

Yours to count on,

The Team at MFIC Pro

P. S. Mark your calendar! Sign up now and get proven strategies to harness the power of social media to generate more leads and stay connected in 2012.

Want to learn more about how MFIC Pro can expand your influence in your marketplace? Watch our consumer demo video here:

watch our video

Sign up now

Date: Tues., Jan. 24, 2012
Time: 1 pm EST/ 10 am PST
Duration: 1 Hour
Cost: No Charge

About Naomi Trower:

Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year.Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles.Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy.Get the inside secrets to harness the power of social media with Naomi Trower!Register Now >>

About MFIC Pro:

marc thompson“I showed my MFIC Pro web site to a young engaged couple looking for their first home.“The Pre-Marriage section immediately turned these prospects into dedicated clients, eliminating any chance of competition. And, I earned $5,100 in gross commissions on their purchase loan!.”
– Cecelia KernSenior Loan Officer

erik janeczko“I had a prospective home buyer that was ‘on the fence’ in choosing a lender.“After introducing her to my MFIC Pro web site, she was completely dedicated to using me. Commission = $3,000. One deal pays for 2½ years of service! Thank you, MFIC Pro!
– Phil LymanMortgage Advisor

 


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Coaching Your Clients to Financial Freedom

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