Author Archive
4 Reasons Facebook Timeline Isn’t Working For Your Business
Photo Credit: My Facebook Page
Do you want to know why the new Facebook timeline isn’t working for your business? Not sure why your fans are not interacting on your page despite posting at different times? Here are 4 reasons and I will share solutions for you:
1. Facebook Edgerank
EdgeRank is an algorithm developed by Facebook to govern what is displayed (and how high) on the News Feed. This score represents how people interact with your content on Facebook whether they like, comment and how often with your status updates, photos or videos. The score is made up of elements called Affinity, Weight, and Time Decay as this picture shows from the Egderank blog:
Photo Credit: Edgerank Blog
Affinity is built by repeat interactions with your brand. If someone likes or comments on your content often, your page will show in their newsfeed often.
Weight refers to certain actions on Facebook that carry more weight such as commenting has a higher ranking than liking content.
Time Decay refers to how long your photo, update or video has been alive; the older it is the less value it has. If you receive a large number of comments and likes within the 1st hour, your update will last longer in the newsfeed.
SOLUTION: Check your page insights to find out which posts obtain the most engagement. Take note of the day of the week and time to determine the best days and times for your audience. Vary your content and posting times as well as continue to review your insight stats.
2. 90% of Your Fans Are Lurkers
Even if some of your fans don’t see your content anymore, there may be some that see your content but just don’t interact with your page, also known as lurkers. It could be because it may not interest them or something else in the newsfeed has caught their attention.
Photo Credit: Shutterstock
SOLUTION: The newsfeed moves fast so it’s important to provide eye catching photos, attention grabbing headlines and mesmerizing videos. It’s also important to remember that less is more. Studies have shown that more engagement is seen with status updates of 80 characters or less. Most people don’t want to take the time to read long, drawn out text on Facebook. This also applies to videos. People are more likely to view a 1-2 minute video in length with a catchy title than one that shows to be 5 minutes long.
3. Lack of Facebook Ad Usage
I believe Facebook Ads are the best way to grow your page and increase engagement. There are so many different ways to promote your page on Facebook. You can feature a certain post on your page or you can request more likes by targeting fans of other relevant & related pages.
Here is post that I wrote which gives you a great way to increase your fan base and engagement. If you don’t want to spend a lot of money, be sure to check out an article that I wrote for Social Media Examiner on cost effective Facebook ads.
SOLUTION: Try out different Facebook ads and test which photos and verbiage garners the most likes and engagement for your page. Utilizing Facebook advertising is the best solution to grow a stagnant page.
4. No Engagement Strategy
Since Edgerank plays such a huge role in who sees your content on Facebook, an engagement stategy is vital for your business. The time decay factor of the algorithm has a shorter time span for your posts so now posting more often in one day is often necessary.
Again, you will want to track your engagement strategy by viewing your page insights. Your engagement strategy will consist of finding what your audience likes to interact with most on your page. It could be engaging videos, snazzy photos or jaw dropping updates.
SOLUTION: The new milestone feature is a great way to feature your brand. If you were a speaker at an event, you can add that as a milestone and tag the people that you enjoyed meeting there. This can bring engagement of remembering the time you experienced together. This also works for creating a milestone for closing escrow for a client.
Let me know of any other creative ways to increase your fans and engagement on your Facebook page. We would be happy to hear about them in the comments below, so strike up the conversation!
Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com
Real Estate Broker
Social Media Strategist
Are you a FAN?
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7 Year Old Girl Scout Sold 353 Cookies in 2 Weeks & What That Means In Your Business
Many people thought this story would be about my daughter and although she is a fiesty rockstar, this is about another fiery little red-haired gal that is in my daughter’s girl scout troop. We all know that this gal will eventually be a powerhouse CEO or a super Real Estate mogul one day.
So you would think that her parents took her girl scout brochure to their workplace & sold like crazy for her…
**WRONG**
She took the majority of the initiative by herself with her sales. Here are the key components to her success and how it relates to your business.
Innovative New Product
There is an innovative new cookie flavor that she raved about after she warmly said hello to every person she came into contact with in her world. Think through your business. Are you staying on the cutting edge? What products are out there that can bring in more business for you? Align yourself with top producers in your niche and find out what systems are working for them or create a product yourself and fill in the void for your area of expertise.
Utilize Every Opportunity
I appreciate her intense focus by using every opportunity to make a sale. She asked her favorite teachers, she asked her parents to join her as she asked her neighbors. She recently moved to a new neighborhood but she didn’t let that obstacle stop her. What local farming systems do you have in place to generate leads? Do you have a good stay in touch system with your past clients? Are you attending local events in your community?
Actually most of her sales came from previous customers.
Massive Exposure
Girl Scouts sure has come a long way since I was a scout. Now there is an online system for the girls to keep track of their goals and to stay in contact with their past customers. Their email contact system is amazing with a promise to purchase option along with a great follow-up system. This broadens her reach and an email marketing system can do the same for your business.
Social media is another amazing channel that can broaden your reach. Are you using social media in the best way for your particular market that brings massive exposure? Are you aligning yourself with best practices and mentors that bring results? Remember this 7 year old girl as you go about your day:
- Stay Focused
- Stay Innovative
- Stay Connected
as you fly to the top in your business. I am signing off now to be a superwoman in my world but let me know in the comments in what ways you can be like this 7 year old gal.
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Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com
Real Estate Broker
Social Media Strategist
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Free Webinar: 2012 Social Media Strategies For Real Estate & Mortgage
Click Here for Full View
Social Media Strategies in 2012 for Mortgage and Real Estate Professionals– Tuesday, January 24, 2012–
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Social media can be an inexpensive – yet lucrative means– to generate leads and grow your business. Join us for an in-depth look at how to implement Facebook, Twitter, LinkedIn and other social media to excel in a “people-driven” economy this year. 
Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. 
6 Most Popular Real Estate Social Media Posts
I hope 2012 brings you much success in all of your endeavors. I want to share with you the top blog posts that received the most shares, interactions and comments throughout the past year along with a few of my favorite new year pictures.
photo credit: Shutterstock
12 Essential iPad Apps For Your Small Biz
10 Rockin’ Real Estate iPad Apps
photo credit: Shutterstock
HOW TO: Setup a Self-Hosted WordPress Blog
Top 10 Real Estate Social Media Resources
photo credit: Shutterstock
7 Tips To Market Your Real Estate Biz w/Social Media in 30 min / Day
Here’s to a great new year!
Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com
Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing
7 Tips To Market Your Real Estate Business with Social Media in 30 min / Day
I know your story…As a real estate or mortgage professional you just don’t have the time to deal with social media. I hear this every day – in fact I’m receiving many requests to start a company that manages social media profiles specifically for real estate and mortgage professionals.
Here are 7 Tips To Market Your Real Estate Business with Social Media in 30 Minutes / Day
Tip #1 Find Your Clients Favorite Social Media Sites
As you attend events or meet new clients be sure to look them up on social networks to connect with them. This will allow you to maintain an online relationship with them and to get to know you better as well.
Tip #2 Choose Your Specific Social Media Network(s)
The mistake that most people make is they try to be everywhere at once. Although it is a great strategy to have multiple social media profiles, it is best to focus on 1 or 2 networks at first and gradually add more as time permits. This helps you to gain authority and trust in one area at time.
Tip #3 Become Facebook Fans of Pages in Your Niche
Yes I mean hit the ‘LIKE’ buttons for active & current Facebook pages that are related to your particular expertise such as First Time Homebuyers or Loan Refinance for example. Simply do a Facebook search for pages and quickly review those pages that are active and current and are in your target market. This will set you up to target these pages when you initiate your Facebook Advertising campaign.
Tip #4 Discover Local Leads Using Twitter
Search for questions in your community by doing a search with the name of your city and certain keywords. You can narrow down your search by adding words such as “home buying”, or “tired of renting” or “excited to move in” to reach out to people by answering questions that they may have. This same strategy can be used with LinkedIn as well in the Answers section.
Tip #5 Make Your Business Updates Interesting & Fun For Comments
Here is an update that I posted and received many comments and questions,
“Just walked into an open house with 7 bedrooms and an elevator! Any takers?”
or
“Just hosted a loan webinar with 200 registrants! Were you there? Why not?”
You want to create an atmosphere of conversation and engagement to stay on top of mind when your services are needed. Your goal is to be viewed as their trusted advisor.
Tip #6 Celebrate Birthdays
Photo Credit: Shutterstock
I’ve heard many people share that they didn’t receive any birthday wishes in person but had tons of people share their sentiments on Facebook. It’s always nice to take it one step further by also saying Happy Birthday to the same person on different networks like Facebook & Twitter for example. People don’t care about how much you know until you share how much you care.
Tip #7 Comment and Interact with Your Clients on Social Networks
There are many lurkers on social networks with not much interaction. Go ahead and join in on the conversation. Celebrate their victories and offer condolances as you see them in your newsfeed. I have had many people that I haven’t met in person tell me online that they feel like I am their sister. It just makes it that much more natural to do business with them.
Here is a great article that shares
12 Ways To Improve Social Media Marketing in 2012
This is just a start but it doesn’t have to take a lot of time. Let us know what has worked for you in the comments!
Send me a tweet now to let me know you read this post! Click the button below
Naomi Trower is an authority on social media marketing for the real estate and mortgage industries. Her articles have appeared in The Niche Report, Social Media Examiner and Social Media Marketing Camp. This inspired her to write her popular ebook, Social Media Marketing for Mortgage & Real Estate Professionals, which will be released in it’s 2nd edition later this year. Naomi has also been seen on stage at prestigious industry events such as Mortgage Revolution San Francisco and Agent Reboot Los Angeles. Naomi and her husband Kylon are the owners of Premier Equity and Premier Realty Group, operating with a team of both mortgage and real estate professionals. For the last 10 years, they have established proven success strategies to thrive in today’s economy. Connect with her on her blog http://NaomiTrower.com
Real Estate Broker
Social Media Strategist
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing
3 Mistakes To Avoid Using Social Media For Real Estate
This is a great video from Scott Stratten author of Unmarketing. He focuses on things to avoid for Real Estate Agents. Be sure to implement these changes NOW! These sites Santa Clarita Breaking News Twitter & Santa Clarita Breaking News Facebook are a few examples of how to use community based events to draw people to your website.
Send me a tweet now to let me know you viewed this video! Click this button below
Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?
http://fb.com/RealEstateSocialMediaMarketing
HOW TO: Give Your Heart At BlogWorld Expo LA
Here is my review of Blog World Expo 2010. Be sure to register for the 1st ever
What is the one thing that surprised you while you were at Blog World Expo 2010? For me, it was the few people that actually came to the microphone during the question part of the program and said,
“First off, I want to give a personal plug about myself, check out my website blah, blah, blah…”
Really? How many times do we have to share that it’s not about you? I thought I would share how to give your heart at events such as these. Then I will share my experience and a few golden nuggets of wisdom from various sessions.
- Ask questions that others want to know as well – this creates an instant community after you ask the question as people will say to you, “I had that same exact question, thank you for asking.”
- Tweet interesting facts from the sessions – I know this seems hard to do but you can quickly take down notes, then during a time when you know you can steal some time to tweet, DO IT! The presenters appreciate your instant feedback instead of waiting for a survey that may never get back to them.
- Ask people deeper questions about their business or blog – Really make an effort get to know the other person and make them feel special even if they aren’t a presenter.
- Make an effort to leave a comment on all of their blogs – It doesn’t matter if they are not in your niche. Let them know that you had a blast getting to know them. I have already started this but I still have more business cards to get through.
- Connect with them on social media networks – it’s one thing to meet for a weekend. It’s a whole different relationship when you can keep up with them through out the year and have a reunion at Blog World Expo 2011.
I went to several different sessions but I will only mention the ones that had an incredible impact on me:
How To Run a Successful Webinar Business From Your Blog
by Lewis Howes
If you haven’t heard Lewis’ story, you have to connect with him and find out how he started out with becoming Mr. LinkedIn and author to Magnetic Webinars.
My husband has been involved with webinars for the past year but I’m just getting started with utilizing them in my particular market.
Lewis gave us all some great strategies including the psychology of running webinars:
- What are your clients pain points? Help them..
- What are their needs? Serve them..
- Be sure to use lots of images which are more compelling and creates more emotion
10 min before the webinar let people know that you are giving away a free report or some other giveaway at the end. This provides them incentive to stay for the whole webinar.
Types of Webinars:
- Free Webinar
- Paid Webinar
- Membership Webinar
- Free with a pitch webinar
Send out webinar invite 4 days prior to event to keep it top of mind.
- Email your list with a killer headline. Later on that day email w/a different headline to those who didn’t open the email.
- Promote via social media
- Send email reminder mentioning the bonus
- Email to those who didn’t open the reminder email & post on social media networks again
Great stuff! I will be doing more with recorded webinars but will incorporate live ones as well.
Building An Irresistible Private Membership Community
by Lara Kulpa, Chris Garret, Patrick O’Keefe
Great insights for membership communities
- Have Boundaries & Guidelines
- Promote Positivity
- Build a sense of community
Various Membership / Forum Platforms:
- Wishlist
- Amember
- vBulletin
The Brand of YOU: How to Build A Profitable Social Media Business
by Mari Smith
Everyone knows that Mari Smith is all about the turquoise & bling! I took this snap shot of her table at her session.
She has blazed the trail as The Queen of Facebook & Twitter. She does an incredible job of making people feel special and unique.
She shared so much inspiring information that I had to write really fast to keep up with my notes.
Brand = the experience your customers have with you
Branding = what you do to have people become aware of your brand
- Be Bold & Unique
- Stand Out with Conviction
- Be Confident
- Live a Life of Excellence
- Don’t Copy Others – Be Innovative
- Always Use People’s First Names
- Write out 100 tips in your niche – tweet them or make a pdf as a free ebook
- Have a support team of mentors, advisors, staff
There were several other sessions and keynotes that I attended but I wanted to take this time to share a little about the parties and list the blogs of the people that I met at Blog World Expo 2010.
Liquid Pool Lounge Party, Aria Hotel
The pool lounge party was packed and although the music was decent, there was no room to dance. I’m a dance-a-holic so not having a dance floor was a big no-no in my book. I looked for my bud Nicole Nicolay so we could rock the house with our hubbies but she was pulled away for an interview. She is just so famous! 
The highlight was when some random guy took off his clothes (he spared us by leaving on his underwear and showing his hairy, chubby belly) and jumped in the pool. My first thought was, “Ok, who else is going to follow him?” I guess no one else wanted to match his boldness as he was the only one to take a dip.
Haze Night Club Party, Aria Hotel
So I have a dance floor at this place and LOTS of it!! I had a great time dancing alongside Mari Smith as tall gals we definitely stood out! The club was open to only Blog World attendees from 8 pm to 10 pm and the music was just ok during that time. The doors were open to the public at 10 pm and then the music started to really get pumping but WAIT!!! We no longer had any available seating.
All of the seating turned into VIP areas only.
My smokin’ hot heels with silver metal spikes were starting to burn up my feet and I had no option to sit down and rest?? What? Are you kidding me?
I still was able to get my boogey-on but not as long as my usual dance-a-holic self. I guess I should have bought the flip flops that the club had for sale for all the gals with heels.
I’ll make sure to bring my flip flops to Blog World Expo 2011. Vegas or bust baby!! <<<— (update Blog World Expo will be in LA this year!!)
Roll Call of Friends & Their Blogs
The new connections that I made were phenomenal so I had to share the love here:
Annett Davis a professional beach volleyball player writing about fit moms, fit kids
Heather Greenwood Davis shares her journey of travelling around the world with her family
Kristi Hines – social media enthusiast & internet marketer
Elijah Young – small business start up consultant
Kristi Trimmer – freelance editor and social media consultant
Marcie Hill – journalist & social media strategist
Desiree Peeples – podcaster and web TV host
Eleanor Marks Prior – your go to girl for all of your virtual needs
Are Morch – social media experience advisor
Cindy King – cross cultural and social media strategist for international business
Amy Porterfield – social media consultant and regular contributor to Social Media Examiner
Mike Stelzner – founder of Social Media Examiner
*UPDATE* Since then, I’ve had lunch with some of the people listed here, someone had me in their home, and also exchanged business network training with another person. We have also kept in contact over the year. There is so much value in attending events like this.
Let us know…
Let us know your favorite memories from Blog World Expo 2010 in the comments below. Blog World Expo 2011 can’t come fast enough…Remember… let’s leave the ”it’s all about me” attitude at home and come to give your heart.
Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?
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10 Rockin’ Real Estate iPad Apps
So you have your brand new iPad and have no idea what apps to add to your wonderful new business toy, eh?
Or you are salivating in anticipation of your future iPad purchase and you need to bookmark this post.
This is my promised follow-up post to 12 Essential iPad Apps For Your Small Business with a specific focus on mortgage and real estate apps. Ready..Set…Go!!! Enjoy!
Zillow
(Free) Home shopping is reinvented with Zillow on iPad! View photo galleries of homes on iPad’s large, eye-popping 10-inch touch screen where your fingertips tap, swipe, pinch, and drag to see Zestimate home values, homes for sale, homes for rent, and more.
View multiple high-resolution photos side-by-side as you window shop through neighborhoods. Touch and expand a “photo stack” to peek inside a home. Save any home you like by dragging and dropping it to your favorites.
Features:
- See Zestimate values of any home
- See Rent Zestimates (estimated monthly rental price), on most homes
- Search homes for sale, Make Me Move® homes, homes for rent, and more
- Filter searches by price, beds, baths, and more
- Search by monthly payment
- View full-screen color photos
- Save favorite homes and searches
- Get notified when new results come in (via Push Notifications)
- E-mail homes to a friend
- Share homes on Facebook & Twitter
Open Home Pro
(Free) Open Home Pro offers you a beautiful way to collect information about potential clients that visit your open homes. Within seconds you or your potential client can input their name, email address, number of bedrooms they are seeking and more. Not only does Open Home Pro save all of the data in it’s address book (that you can export into a .csv file), but it also emails every client that gets put in the system thanking them for visiting personally from you. If they reply to that email with additional questions it goes right to you.
Features:
• Auto Email every client thanking them for stopping by
• All data collected gets stored in Open Home Pro and can be exported easily into .csv for import into your CRM
• Simple. Open Home Pro is designed to be easy to use
• Ability to publish real estate listings to OpenHomePro.com, driving you additional leads
• If you drop the price on a listing in the app all clients who previously saw it get emailed with the new price update.
• Full screen photo slideshows to show clients
Houzz
(Free) Houzz has the largest database of home design ideas on the net. Browse photos by style, room and location and save them to your virtual idea book — it’s the equivalent of clipping design magazines to a scrapbook — making ideas easier to search, save, and share. Experience Houzz.com as an iPad app and save your photos locally for offline access. Find everything from local designers to architects and contractors who can help you realize your ideas. The best part is, browsing your idea book, they’ll get exactly what you’re trying to do.
Mortgage Calculator
(Free) Mortgage Payment Calculator Free is a fast and really easy way to determine your monthly payment. Perfect for potential home owners, brokers and realtors to run though different loan scenarios. Monthly expenses like HOA and Property Tax are also taken into account.
Features:
- Free of advertisements
- Simple and Quick
- Amortization Table
- Tax Savings calculation
REALTOR.com®
(Free) Find more homes for sale on your iPad with the REALTOR.com® Real Estate Search App – provided by the #1 site in real estate. REALTOR.com® has more listings (4+ million), and updates them more often (every 15 min) than any other site. Features include: map search, saved searches and listings synchronized with the website, private ratings and notes and the ability to share listings with your friends, agent & social network.
Features:
• Instantly access over 4 million homes for sale – more than any other real estate site in America
• Show homes for sale in any city or in your current location on a map instantly
• Multiple photos, property details, open house information and pricing on nearly any home for sale
• Sign-in to access your saved searches and listings (automatically synchronized between the phone and your account on the REALTOR.com® website)
• Create and save private ratings and notes for promising listings
• Share your favorite listings with friends and family, your agent or social network
Trulia
(Free) See nearby homes for sale and apartments for rent, or search for listings across the US with award-winning Trulia.com for your iPad. Perfect for house hunters, renters and real estate enthusiasts alike, Trulia’s App will show you nearby homes for sale or apartments for rent, help plan an afternoon of open houses, find a local real estate professional, or check out local listing prices while on the go.
Features:
- Search nearby homes for sale, apartments for rent, and recently sold homes
- View full-screen, high-resolution listing photos
- Customize your search by price, number of beds and baths, and more
- Find nearby open houses and get driving directions
- See nearby restaurants, grocery stores, and more
- Search for homes with recent price reductions
- Contact listing agents on the go
- Access favorite listings and save new ones to your My Trulia account
Realtor Assistant
(Free) Think of how many different things you need to do when you take on a new listing. You need to do the a CMA, meet with your clients, organize all of the paperwork, handle the marketing tasks and many more items. With Realtor Assistant, all you have to do is name your new project, tap the new listing workflow template and in a matter of seconds you will have all of the tasks on your calendar.
Realtor Assistant comes standard with 4 sample workflows; New Buyer, Pre Listing, Listings and Marketing the Listing. There are over 60 pre-set tasks already setup for you and you can edit these or add your own as needed. You can also create as many new workflows as you need.
iClient For Real Estate Agents
($14.99) iClient for Real Estate Agents was developed for real estate agents with client lists small or large.
Use iClient to manage all of the clients for your business. Whether you’re a seller’s agent, buyer’s agent, or both, iClient is a great app to consolidate all of your client information.
Have all of your client information right at your finger tips in the office or out of the office. It’s great for when you’re on the road all day going from house to house.
Features:
* Password protection to protect your private information
* Share with your colleagues
* Store all of your client information in one location
* Map properties that your clients are interested in
* Easily indicate if your clients like or dislike a particular property
* Filter your clients by transaction category
* Input house information per transaction
* Keep a historical record of the properties your clients have bought or sold
* Keep information such as personal preferences, birth date, and family information all in one place
* Add notes to transactions as needed
* Manage your schedule including configurable reminders
* Each transaction has a customizable status checklist
* Look for patterns over time
* Email information to any email address
* Easily print the email for access anywhere
LoopNet
(Free) Looking for an investment property, lease space? Search the nation’s #1 marketplace with LoopNet’s Commercial Real Estate Search App – the first commercial real estate search application for your iPad.
Features:
-Location Finder: Explore availabilities in your immediate area using the iPad’s built-in GPS capabilities.
-Custom Search: Filter results by price, building size, lot size and property type (office, industrial, retail, land, multifamily, etc)
-Driving Directions: Use Maps to plot properties or email directions to a friend
-Property Records (Available on iPads only): Get information on more than sale and lease availabilities with Property Facts. Access millions of property records to find owner and tenant information, mortgage and lender history, tax records, historical listing information and more. (Property Facts subscription required)
Real Estate Flipper
($4.99) Property Flipper is the ultimate tool for real estate investors who are flipping properties. After entering some information about the property, you can view a flip analysis that tells you how much profit you’ll make on the flip. Or you can enter your desired profit, and Property Flipper tells you the maximum offer that you should make on the property.
Property Flipper is really helpful when you’re driving around to scout properties. Instead of going back to the office to crunch the numbers on a spreadsheet, you can do your property analysis on-site in a few minutes!
Whether you’re investing in a foreclosure, fixer, short sale, REO, MLS listing, or commercial property, this app will help you run the numbers and perform your due diligence.
WHO USES PROPERTY FLIPPER?
- Investors use it to analyze a flip before they buy the property.
- Real estate agents and lenders use it to create a flip analysis for their clients.
FEATURES IN THE STANDARD VERSION:
- Edit values, view reports, and save changes for a single property
- Slide your finger to change the holding period from 0 to 12 months, and all of the numbers instantly update!
- Take a photo and store it with the property
- View a map of the property
- Built-in mortgage calculator with complete payment schedules
- Allows semi-annual compounding for Canadian mortgages
- International units and currencies are fully supported
So have you purchased an iPad yet? What other tablets are you considering? Let us know in the comments which apps are the most useful to you.
STAY TUNED for my 2nd ebook coming soon! <<<<<——–SEE DETAILS HERE!
Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
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3 Social Media Events You Don’t Want To Miss
3 Social Media Events You Don’t Want To Miss
I enjoy sharing about events that help to grow your business. I’m sure that you are aware of the role social media has played in growing businesses everywhere. Here are events that I attend every year to keep me on top of the ever changing world of social media:
1. Social Media Success Summit 2011 – May 2011
23 Pros Help You Master Social Media Marketing
Join Jeremiah Owyang (Altimeter Group), Guy Kawasaki (author, Enchantment), Brian Solis (author, Engage), Mari Smith (co-author, Facebook Marketing), and experts from Boeing, Intel, Verizon, and Citigroup as they reveal proven social media tactics at Social Media Success Summit 2011.
http://BestSocialMediaMarketing.com
2. Agent Reboot Orange County – March 30, 2011
I will be on stage as a speaker!
http://www.agentreboot.com/city/Agent-Reboot-2011-Orange-County/
As the leading trusted source of independent real estate news, information and advice, Inman News™ has been at the forefront of the real estate technology revolution with programs like Real Estate Connect® and Agent Reboot™. Launched in 2010 with a 12-city tour Agent Reboot will be expanding to 24 cities across North America in 2011 – beginning with Agent Reboot NYC at the New York Marriott Marquis on January 11th. The one-day, fast-paced program will prepare local agents to leverage the latest technologies in their daily lives with expert training from some of the industry’s leading speakers.
Check for your specific city on the ‘Cities’ tab.
3. Blog World NY & LA [New York May 24-26 LA Nov 3-5]
Social Media Business Summit, presented by BlogWorld & New Media Expo, is the world’s largest Social Media business conference. It’s an exclusive 3-Day track, presented by social media thought leaders and corporate pro’s, empowering your company with the tools to use social media to gain exposure, engage with quality customers and grow your business! Whether you are a small business looking to develop a social media marketing plan, or a corporate marketer needing tips for taking your online marketing strategies to a new level, this conference is for you.
There will be a real estate track of classes.
Do you want to read about my FUN, CRAZY BlogWorld experience last year?
My BlogWorld Las Vegas Adventure
I hope to meet you at either Event #2 or #3 since #1 is virtual.
Naomi Trower
Real Estate Broker
Social Media Strategist
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing
12 Essential iPad Apps For Your Small Business
Have you considered purchasing an iPad for your small business? Or does it seem like another toy to add to your wishlist that may or may not add value to your business?
I am very excited to share that Social Media Examiner is the reason that I was able to purchase my iPad in November 2010 by selling tickets to Facebook Success Summit via my blog. Since then, I have been avidly reviewing different apps for my business as well as collaborating with other colleagues and decided to share our findings with you.
12 Essential iPad Apps For Your Small Business
KeyNote
($9.99) is the powerful presentation app from iWork, completely reworked for iPad and Multi-Touch. So you can do everything on iPad with a tap or drag of your finger — from creating your first slide to presenting your work.
Present to a small group right on your iPad and you’ll be a tough act to follow. Tap to play, or swipe to move forward or backward through slides. Want to present to a larger group? Use the optional iPad Dock Connector to VGA Adapter to connect your iPad to a TV, monitor, projector, or LCD display.
Numbers
($9.99) is the most powerful spreadsheet app designed to work with iPad and Multi-Touch technology. With a few taps, you can create tables and charts, add photos and graphics, and enter and edit data.
With Numbers on iPad, you can open Numbers and Microsoft Excel files. It works the other way around, too. The spreadsheets you create in Numbers on your iPad can be sent as Numbers files, Excel files, or PDF documents. That way, whether you use a Mac or PC, you always have the flexibility to view and edit the spreadsheets you need right from your iPad.
Pages
($9.99) combines robust writing and advanced layout tools with the simplicity of Multi-Touch. So you can create all kinds of documents — including newsletters, reports, brochures, and flyers — using just your fingers.
With Pages on iPad, you can open Pages and Microsoft Word files. And it works the other way around, too. The documents you create in Pages on your iPad can be sent as Pages files, Word files, or PDF documents. That way, whether you use a Mac or PC, you always have the flexibility to view and edit the files you need right from your iPad.
Things
($19.99) is a beautifully focused and amazingly intuitive task manager. Other TO DO applications either oversimplify or are too difficult to use. Things instead offers the perfect balance between ease of use and powerful features.
Effortlessly manage to-do’s, notes, due dates and projects. A smart today list and the scheduling feature allows you to work as effectively as possible – every day.
Delivery Status Touch
($4.99) helps you track all of your packages, so you always know when they’re going to arrive. It supports more than 25 services, including UPS, FedEx, USPS, DHL, TNT, and many more. You can also track orders from Amazon, Apple, and Google Checkout even before they ship.
Dropbox
(Free) is the easiest way to sync and share your files online and across computers. View photos, videos, documents and presentations in your Dropbox on the go. Store your favorite files to download them for fast, offline viewing. This app requires a Dropbox account. If you don’t have one, the app allows you to create a free account.
Sign-N-Send
($1.99) Signing documents has never been easier! Sign any PDF and Microsoft Office document straight from your iPad and send it via e-mail. Do you ever receive documents as email attachments that require you to fill out information or require your signature? Before Sign-N-Send, this was a laborious process. First you had to find a way to print them out, then fill out the documents, and then re-scan or fax them back. Simply touch and hold down on any PDF or MS Office document and select open in Sign-N-Send.
(Free) is a fast, beautiful way to flip through business news, photos and updates of your colleagues sharing on Facebook, Twitter, Google Reader and Flickr. View your social media in a magazine layout that is easy to scan and read. Customize your Flipboard with your favorite people, lists, groups and blogs.
Hootsuite
(Free) is the perfect social media tool for multiple Twitter accounts, Facebook, LinkedIn and Foursquare. This app allows you to send and schedule updates to all of the above mentioned social media sites as well as track click stats and set up tracking columns to monitor keywords, #hashtags, and lists.
Friendly For Facebook
(Free) a beautiful way to experience Facebook for your iPad by chatting with your online friends as well as managing your Facebook page. If you have multiple iPad users, Friendly for Facebook allows you easily switch between multiple Facebook accounts.
WordPress
(Free) It’s easy to manage your business blog from your iPad. You can moderate comments, create or edit posts and pages, and add images or videos with ease. Just be sure your blog is running 2.9.2 or higher.
Analytics HD
($6.99) is the premier app for Google Analytics. See charts and reports like you’ve never seen them before, and share them in a meeting with full screen charts. Analytics HD brings all your important stats in a simple and efficient interface, faster and easier than checking Google Analytics from your browser.
View more reports and data than any other Analytics app with a secure connection directly to Google. The now famous “Today” report that everyone wishes Google offered, and a “Yesterday” report.
Be sure to search for specific apps in your particular niche to add to your iPad. For example: Mortgage Calculator, Zillow and Houzz are just a few apps for my niche. I will have a follow up post with more details on iPad apps specifically for mortgage and real estate. NOW LIVE 10 Rockin’ Real Estate iPad Apps.
It is also a great idea to reach out to your colleagues who have iPads as well in order to discover more apps that will aid you in being more productive in your business.
Do you have any additional iPad apps to share with us? Do any of these apps make you want to buy an iPad? Hit us up in the comments.
Naomi Trower
Real Estate Broker
Social Media Strategist
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing
