Transform Your Small Business Blog Into a Lead Generation Machine

I recently suggested you check out Blogging Success Summit 2011– the online conference for businesses that want to master blogging.

Today, I have a major announcement for you…

FIRST, WHAT IS THIS EVENT?

Blogging Success Summit 2011 is the web’s largest online conference dedicated to helping businesses succeed with blogging, brought to you by BlogWorld and Social Media Examiner. Hundreds of your peers have already signed up, including some names you may be familiar with like Tupperware, World Bank, The Daily Telegraph, Arbitron and Virginia State Parks plus hundreds of smaller businesses.

23 blogging pros will reveal the secrets of their success at Blogging Success Summit 2011. The all-star lineup of presenters includes blogging experts like Technorati CEO Richard Jalichandra, Scott Monty (head of social media, Ford), Darren Rowse (co-author, ProBlogger), Brian Clark (Copyblogger), Michael Stelzner (Social Media Examiner), Debbie Weil (author, The Corporate Blogging Book), Douglas Karr (co-author, Corporate Blogging for Dummies) and experts from McDonald’s, Cisco, Southwest Airlines, Sony and Procter & Gamble.

Plus join Joe Pulizzi (co-author, Get Content Get Customers), Mari Smith (co-author, Facebook Marketing), Jay Baer (co-author, The Now Revolution), Chris Garrett (co-author, ProBlogger), Dave Garland (author, Smarter, Faster, Cheaper), Mike Volpe (VP of marketing, HubSpot), Rick Calvert (CEO, BlogWorld)–just to mention a few.

They’ll share how they use blogging to help their organizations beat the competition.

Check the bios on these folks here.

Here are some of the sessions:

* How to Create Compelling Blog Content That Brings People Back Again and Again

* Leveraging Your Blog as a Social Media Hub

* 20 Actionable Techniques to Enhance Your Blog’s Content

* Turbo-Boosting Your Blog Traffic With Facebook

* Transforming Your Small Business Blog Into a Lead Generation Machine

Go here to see all the sessions.

This is more than just an event. It’s also a way for people just like you to come together, share their experiences, meet the experts and network.

THE GREAT NEWS

The event organizers added 17 great bonuses worth nearly $800 for early registrants. These are high-value video courses and classes that the presenters actually sell in their own successful businesses. When you sign up for the event, you get all of these included at no extra cost!

Here’s a sample of the valuable bonuses they’re giving away:

* Creating Killer Content

* 7 Harsh Realties of Blogging for Bucks

* How to Get Media Coverage for Your Business or Blog

* Managing Group Blogs

* Creating Buzz With Blog Contests

I have personally attended 3 summits hosted by Social Media Examiner and each one has been so phenomenal that BlogWorld has even partnered with them.  See ya there!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing

P.S. This event does not require any travel. You simply attend sessions, meet the experts and network with peers from the comfort of your home or office. How cool is that?

P.P.S. FYI, grab your ticket before the half-off early bird discount expires.

Is Your Blog Getting The Results You Hoped For?

Have you heard the buzz about Blogging Success Summit 2011—the web’s largest online blogging conference?

Before I tell you how this virtual summit will help your business gain more exposure, more qualified leads, better customer engagement and more sales, let me share a story with you.

PROOF BLOGGING WORKS…

In October 2009, my friend Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. I’ve had the honor of being a guest blogger on his site for the past year. Take some time to read my blog posts on Social Media Examiner.

Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

Slightly more than a year later, he has nearly 50,000 email subscribers, a half-million page views a month, and has generated nearly $2 million in sales from the site.

Everything he does focuses around delivering high-quality content along with intelligent marketing.

Michael’s story is not unique. A significant 43% of U.S. companies will be marketing via their own blog by 2012, according to eMarketer.

Now the connection… Blogging represents a new marketing frontier because it bypasses all the costly middlemen and allows you to own your own platform, quickly engaging with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in blogging together in a fully online event called Blogging Success Summit 2011 .

More than 4,400 marketers and business owners from around the world attended his last two summits (including myself). Businesses were transformed. In fact, 95% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful blogging strategies, grow a loyal following, generate quality leads and sell with your blog.

Twenty-three of the world’s leading social media superstars will be summit instructors.

Presenters include Technorati CEO Richard Jalichandra , Scott Monty (head of social media, Ford), Darren Rowse (co-author, ProBlogger), Brian Clark (Copyblogger), Michael Stelzner (Social Media Examiner), Debbie Weil (author, The Corporate Blogging Book), Douglas Karr (co-author, Corporate Blogging for Dummies) and experts from McDonald’s, Cisco, Southwest Airlines, Sony and Procter & Gamble.

Plus join Joe Pulizzi (co-author, Get Content Get Customers), Mari Smith (co-author, Facebook Marketing), Jay Baer (co-author, The Now Revolution), Chris Garrett (co-author, ProBlogger), Dave Garland (author, Smarter, Faster, Cheaper), Mike Volpe (VP of marketing, HubSpot), and Rick Calvert (CEO, BlogWorld)—just to mention a few.

Attendees at the two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Intel, Harvard, San Francisco Giants, Kraft Foods, Hyatt Hotels, Stanford, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online blogging event designed to empower marketers and business owners to master blogging. And the great news is it’s a live online conference you can attend from your home or office.

Be Sure To Check Out The 2 Payment Option!

Here’s to your blogging success!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing

P.S. You can get 50% off if you act now. Twenty-three successful blogging pros will show you how to use blogging to market and grow your business.

Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works:

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Building Community with Facebook and Blogs” (valued at $59) waiting for you. Go get it here:

Social Media For Real Estate & Mortgage Ebook #2

I am so excited to share that I’ve been busy working on the chapters of my next book, Social Media For Real Estate & Mortgage. I will be giving my first Real Estate Marketing ebook away free with a purchase of my new book for a limited initial launch period. There will also be a special offer for those who have already purchased my first book.

Of course, I’d love your feedback on some of the chapter content. Does it interest you? Is there more that you’d like to learn about? Here is the chapter list so far:

Jump Start Your Business with Webinars

How To Attract Clients To Webinars with Facebook Ads

How To Attract Your Perfect Client Online

How To Use Twitter More Effectively

3 Ways to Use Location Based Twitter Marketing

6 Powerful LinkedIn Marketing Tips for Small Businesses

How To Use Real Estate Pro for LinkedIn

3 Innovative Ways to Capture New Leads

Growing Your Business with Local Events

Great suggestion by my friend Are Morch

Expanding on 2011 Social Media Marketing Industry Report

What Does Social Media Mean For The Mortgage Industry Anyway? (graphs & charts)

Change to the title given to me from my friend Drew Brenner

How To Setup A Self Hosted WordPress Blog

Reminder from my friend John Yang

How To Manage Multiple Social Media Networks Using Hootsuite

Suggested by my friend Montrice Williams

How To Integrate Video Into Your Marketing

Suggested by my friends Marcie Hill & John Yang

I’d love to hear from you so please let me know in the comments your thoughts and ideas!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing

How My Blog Paid For My iPad

I have had many people ask me how my blog paid for my ipad so I decided to write about the process in this blog post. My blog is a resource for real estate and mortgage professionals to learn how to effectively market their business using social media and internet marketing strategies. I share about the best tips and strategies as well as upcoming major real estate social media, marketing, blogging or networking events.

Think through your business for a moment. Do you have a following on Facebook, Twitter or LinkedIn? What about your customer email list? First, it is important to have people that are interested in your business which is your target market. It is vital to grow your target market by promoting through channels such as blogs and social media.

Obtaining email addresses from your potential client is also a necessity. Here are 3 Innovative Ways To Capture New Leads that will get you started on this particular journey. You also want to share great content with your audience and not just promote you or your products.

**This will allow you to become a trusted advisor in your particular niche.**

  Photo Credit: Shutterstock

As you grow into their trusted advisor, sharing about helpful events that will grow their business is even more appealing to your potential clients. I will share about the major event, Facebook Success Summit 2010 that allowed me to generate extra income to purchase my iPad. The majority of my income from this blog is generated via consulting followed by selling my own products so the extra $1,000 that I made from promoting this event was a great bonus.

If your particular niche can benefit from an event like this, then I suggest that you promote any event that Michael Stelzner hosts as they are phenomenal. Check out Michael Stelzner’s link for the overview of this event. Again, find out what your customers are interested in and share with them as well as post them on your blog especially those that generate income.

Then I proceeded to share about the event through various blog posts, Tweets, Facebook, my LinkedIn Group and my email list with very catchy headlines.  Mike does an incredible job of providing compelling headlines as well as sample blog posts so that helped as well. It is important to mix it up a bit so you are not saying the same thing over & over again. Make each update more exciting than the last one.

Social Media Examiner is hosting their next Facebook Success Summit 2011 starting in October:

Facebook Success Summit 2011

So start thinking of events or items of value that you can share with your audience and promote, promote, promote! Although I’m a little anal about fingerprints, I’m getting over it as I’m enjoying my new toy. Go make blogging happen in your business.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Join Us On Facebook
http://facebook.com/RealEstateSocialMediaMarketing

HOW TO: ATTRACT Your Perfect Client Online

If you are anything like most real estate professionals,

**YOU’VE LEARNED ENOUGH AND YOU’RE READY FOR RESULTS!**

Photo Credit: Shutterstock

At least, that’s what you thought, until you received your first lead from your blog or found your first client on Facebook. Then the light bulb went off..”Hey this stuff is working! How can I get even more results?” Let me share with you some of the top things that have been continually bringing new clients in my online world.

Finding More Fans For Your Facebook Page

I hit the jackpot recently by testing a few different Facebook engagement advertisements for my Facebook business page. I actually had to stop the ad because it was converting too well and I didn’t plan to spend that much money so fast! Most people do not click on the ads in the sidebar while on Facebook, but think about it..What draws your attention away from your newsfeed the most?

PICTURES! It was amazing the results that I received just by simply changing the picture. It’s very important to find a picture that will draw their attention. Here is the picture that drew so much attention to my target audience:

My ad simply said “Social Media for Real Estate & Mortgage. Join our Page!” The sweet spot was that my target audience were all popular real estate & mortgage related fan pages. This means that my face would pop up on the sidebar of all of the profiles of people that are part of these pages. The funny thing is that I’ve tried different words to entice people to click on my ad but it was the picture that drew the most people to my page. Ok, on to the next goodie…

Target People On Their Birthday

 I have a natural tendency to remember birthdays. Can you believe that I remember birthdays of my friends from grade school? Obviously these people have left an impression on me so I love to celebrate them. I’ve had many people tell me that they didn’t have anyone in real life tell them Happy Birthday but their Facebook friends really encouraged them on their special day. It is possible to create another Facebook ad with your picture just simply saying “Happy Birthday from Me to You” with a link back to your fan page. Again, choose birthdays from your target market by selecting related Facebook pages.

Photo Credit: Shutterstock

Get Found By Blogging

Here is another great story from one of my Facebook friends. I received a message that said, “I was doing a Google search on how to promote my Facebook fan page and guess who’s article came up in the top of the list?” Wow! I wrote that article 1 year ago on Social Media Examiner and I’m still getting clients as a result of that blog post. The more that you write about the top questions that your clients have, the more chances that your perfect client will find you online. This resource below, 31 Days To Build a Better Blog has helped me tremendously to grow my blog.

What Results Are You Looking For?

Are you looking for more results in your social media and online efforts? Let us know in the comments what area that you would like to see more results in your business.

Here are a few great examples of what you can do with Facebook engagement ads:

1. Grow Your email list

2. Grow Your Facebook fan page

3. Grow your real estate or mortgage team

Be sure to connect with me for help with your next Facebook engagement ad.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Join Us On Facebook
http://fb.com/RealEstateSocialMediaMarketing

Mortgage Revolution New York Oct. 15-17th

The Mortgage Revolution is a grass-roots movement of true mortgage professionals joining forces to influence a positive change in our industry.

We’re organizing a non-profit, spam free event for the purpose of bringing the surviving loan officers together to form a new breed of leadership.

Inspired by the REbarcamp movement and Bloodhound Blog Unchained events that have taken over the real estate technology world, Mortgage Revolution is tailored to meet the specific education, marketing, and networking needs of today’s loan originators.

A true educational experience provided by the participants and volunteer event coordinators.

Even though the first big meet-up was held in Atlanta, we plan on giving our blue-print to other originators who want to host regional Mortgage Revolutions in their neck of the country.

Organized chaos, high level brainstorming, user generated experience…. are great ways to describe these events.

Everyone is an expert at something, and the members of the Revolution sincerely believe that the key to success is to enable the success of others.

Show up, network, organize, share, teach, learn – you are responsible for your own education.

Why A Revolution?

Because we’re not happy with the way things have been…. and it’s time for the surviving mortgage professionals to work as a team and take personal responsibility for our future.

We’re tired of the media painting all originators as crooks, and we don’t want our family members and friends to be ashamed to tell people what we do for a living any longer.

Our Mission is to empower loan officers and the mortgage industry by setting higher standards for transparency in lending and ethical business conduct.

We believe that mortgage reform needs to come from within and it is up to us to protect the profession that we love.

I was able to attend Mortgage Revolution San Francisco earlier this year and also had the honor of speaking about Mortgage Blogging.  It was an incredible event. Although I will be in Las Vegas Blog World at the same time as Mortgage Revolution New York, I urge you to attend this power packed event!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?

http://facebook.com/RealEstateSocialMediaMarketing

Top 7 Famous Failures

BE INSPIRED!!

I love to share inspiring videos every now & then. I found this video via my friend Todd J Smith who just started his new blog. I met him at Mortgage Revolution and since I spoke on blogging at that conference, it was great to see him get started with his first blog!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?

http://facebook.com/RealEstateSocialMediaMarketing

Last Day to Save 50%: Facebook Success Summit

I wanted to remind you that Thursday (September 16th) is the last day to secure your seat at Facebook Success Summit 2010 — at the early-bird half-off rate.

If you want to discover how to use Facebook to attract and engage quality customers, and quickly grow your business, this is for you.

WHAT IS THIS EVENT AGAIN?

Facebook Success Summit 2010? is the web’s largest online Facebook marketing conference. Nearly 1,200 of your peers have already signed up, including Radisson Hotels, Microsoft, AAA, Cisco, Universal Studios Orlando, Ikea, California Travel & Tourism Commission, Philips, Kellogg, MetLife, CNN, HP, Henkel, Autodesk, Country Music TV, AARP, HealthNet, Tropicana Atlantic City, Long John Silver’s, Cutco, Ben & Jerry’s, Mary Kay, Warner Bros. Entertainment, Otis Spunkmeyer, Wyndham Hotels, University of Tennessee, Brueggers, Herbalife and hundreds of smaller businesses.

Twenty-two Facebook experts will reveal the secrets of their success at Facebook Success Summit 2010. The all-star lineup of presenters includes Brian Solis (author, Engage!), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Justin Smith (Inside Facebook), Jesse Stay (author, I’m On Facebook, Now What?), Paul Dunay (author, Facebook Marketing for Dummies); experts from Intel, Microsoft Xbox, Cisco, the Washington Redskins and SAP; Darren Rowse (Author, Problogger), Jay Baer (Co-author, The Now Revolution) and Michael Stelzner (Social Media Examiner)–just to mention a few.

Check out the bios on these folks here

Here are some of the topics the sessions will cover:

* The best ways to market your business with Facebook!

* How to create a Facebook marketing strategy

* Creative ways to grow a loyal Facebook following

* How to integrate Facebook with your website, blog and other marketing programs

and much more!

Go here to see all the sessions

At the last summit, 95 percent of attendees said they’d recommend the event to a friend AND attend again! That’s some endorsement.

As 1 of the 2500 attendees at the last summit, I can vouch that all sessions will be top notch!

THE GREAT NEWS (Be sure to check out 2 payment option!)

The event organizers added eight great bonuses worth more than $400 for early registrants. These are high-value video courses and clas ses that the presenters actually sell in their own successful businesses. When you sign up for the event, you get all of these included at no extra cost!

Here’s a sample of the valuable bonuses they’re giving away:

* How to Grow a Raving Facebook Fan Base

* Optimizing Your Facebook Page for Profits

* Winning With Facebook Promotions and Widgets

* How to Create an Editorial Guide for your Facebook Page PLUS An Editorial Guide Template

Here’s to your success!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?

http://facebook.com/RealEstateSocialMediaMarketing

P.S. This event does not require any travel. You simply attend sessions, meet the experts and network with peers from the co mfort of your home or office. How cool is that?

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers (valued at $59) waiting for you here (see upper right) called “Optimizing Your Facebook Fan Page for Profits.” Grab it here

3 Ways To Make Your Inbox Less Daunting

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?
http://facebook.com/RealEstateSocialMediaMarketing

How To Market & Sell Real Estate On Facebook

We hope to see you there!

>>>>REGISTER HERE!!<<<<

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
Are you a FAN?
http://facebook.com/RealEstateSocialMediaMarketing