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3 Innovative Ways To Capture New Leads

By · June 4, 2010 · Filed in How To Capture New Leads · 8 Comments »

AWEBER_logoWhat is your favorite way to capture new leads for your business? One of my favorite tools that I have been using for several years is Aweber.

This email marketing tool allows you to build beautiful forms and provides hundreds of templates in multiple colors and themes in order to build your customer base.

 It is possible to offer a free report  or provide your potential clients valuable content over a period of days in exchange for their email address. It’s also a great way to send your top blog posts and monthly newsletters to your subscribers. I also enjoy sending special promotions to my subscriber base as a way of saying “Thank you” for being a part of my network.

infusionsoft-logoThere are various email marketing systems to choose from and a more robust system that quite a few big name marketers are currently using is called InfusionSoft.

Although I haven’t used this system, I’ve heard great reviews about Infusionsoft. It is possible to have a shopping cart to sell your products in addition to autoresponders. There are many additional features and here is a comparison chart to Salesforce and Constant Contact.

facebook-logoI have found it to be very effective to add these email subscriber or opt-in boxes to my Facebook profile, Facebook business page and my blog as you can see in my sidebar.

It is also very effective to add them to your individual blog posts. I will add one here as an example: [Feel free to enter your info to receive your tips for the next 7 days.]

Notice that I promise to provide valuable information for 7 consecutive days on how to market your business using social media in 30 minutes / day. It is imperative to write compelling words that people want to find out more. Your words should entice them to want to find out what is on the other side.

As people sign up to become part of your subscriber list, an email is sent to you telling you where the person found your email subscriber box. The largest amount of my new subscribers come from my personal Facebook profile and my Facebook business page which is another reason your business should be on Facebook.

Have you started your email marketing campaign? Which system are you currently using? Let us know in the comments below.

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
“Teaching Professionals Social Media”