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Archive for LinkedIn Strategies

How LinkedIn Are You?

By · January 5, 2010 · Filed in LinkedIn Strategies · 7 Comments »

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This is my follow-up post to “Are You Really LinkedIn?”. If you missed this post, be sure to check it out because there are many golden nuggets of opportunity there.

I received so many emails and tweets asking when I would have another post on more LinkedIn strategies. It turns out that many people have a dormant profile and don’t understand the POWER of this social media network.

Here are the topics that I mentioned that I would cover in this LinkedIn article:

  • Quickly add hundreds of connections with just a few clicks
  • Use groups to send e-mails in your name to thousands of prospects
  • Get recommendations and referrals to help attract more clients

#1 Import Your Email Contact List

I have ignored the email import feature for a long time but WOW, when I actually imported my outlook, gmail, and yahoo contacts, I was AMAZED at the number of contacts that I really have in my contact manager. This allows for instant connections of hundreds of contacts with a few clicks.

#2 Use Groups To Connect With People

Most people join groups and never come back to participate in them. I can raise my hand and say that I’m guilty of this bad practice too. However, STARTING a group is a great way to have access to email your group as it grows. I’m really amazed at the size of various groups on LinkedIn, but then I remember that professionals really enjoy networking so I really shouldn’t be so surprised.

#3 Get Recommendations To Attract More Clients

This is one of the unique features of LinkedIn that sets it apart from other social media networks. How can you obtain recommendations? The best way is to give recommendations to your peers and they will return the favor. This is one area that I need to work on this year. It doesn’t take that much time, but if I don’t make it a focus, it won’t happen.

So what about you? Do you feel that LinkedIn is “The Redheaded Stepchild of Social Media?” (a term from Mike Mueller) Do you have any plans for this network in 2010? Be sure to connect with me on LinkedIn in the top right corner of my blog under my social media section.

naomi6
Naomi Trower

Real Estate Broker
Premier Equity Group, Inc.
Real Estate Social Media Marketing
“Teaching Professionals Social Media”

Are You Really LinkedIn?

By · December 30, 2009 · Filed in LinkedIn Strategies · 5 Comments »

twitter_linkedinIt was my goal this year to attend a few LinkedIn webinars and teleseminars to learn more about this social media network.

Most people set up a LinkedIn profile and leave it dormant.

LinkedIn is a search engine and also has a ton of authority on Google and other popular search engines.

Let’s Run a Test:

Go to Google.com and run a search on your name. If you currently have a LinkedIn profile, it will show up on the 1st page. This demonstrates the ranking authority of LinkedIn on Google.

Here are some really cool things that I learned this year:

There are 3 areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Website”, click on edit and then click on “Other”.  Type in a keyword phrase that describes how people can search to find your business.

For example, I changed my main mortgage website to:

Foreclosure Options

I changed “My Blog” to:

Social Media Marketing

I changed my Facebook fan page to:

Facebook Marketing

It is also possible to import your WordPress blog feed to your profile by searching for the WordPress application. This is a fast and quick way for others to scan your blog content.

I had no clue that LinkedIn has its own Direct Ads Campaign targeted to Professionals! I will definitely be utilizing this advertising feature in the new year.

I also found some goodies that will show you how to:

  • Quickly add hundreds of connections with just a few clicks
  • Use groups to send e-mails in your name to thousands of prospects
  • Get recommendations and referrals to help attract more clients

I’ll save these goodies for my next LinkedIn post! :)

For now, leave in the comments which one of the future goodies interests you and post your LinkedIn link so we can connect with you!

Connect with Naomi on LinkedIn!

naomi6
Naomi Trower

Real Estate Broker
Premier Equity Group, Inc.
Real Estate Social Media Marketing
“Teaching Professionals Social Media”