Attending events in your local community is a great way to meet new contacts and potential clients.  Just how many of us are involved with this great business potential activity? It is definitely one of the number one ways that we have grown our business whether it is via online webinars or live events.

Here are a few upcoming events that are on my calendar. I would love to meet any of you at any of these events.

Social Media For Real Estate

My friend, Mirna Bard will be speaking at this event. I originally met Mirna at the LA Twitter Conference last year.  She surprised me by asking if I would be willing to be her case study for her presentation! I was just honored to sit in the front row rooting for her.

Details:

Thursday March 25, 2010
5:00 to 8:00 pm
Hyatt Regency
Irvine, CA

Social Media for Real Estate

Millionaire Mind Evening

This is a T Harv Eker event. I really enjoyed his book, Secrets To The Millionaire Mind. He shares the elite mindset of millionaires. I look forward to meeting like minded individuals in my community as this event is truly in my backyard with it only being 10 minutes away from my home.

Details:

Wednesday April 14, 2010
7:00 – 9:00 pm
Hyatt Regency
Valencia, CA

Millionaire Mind Evening

Women’s Small Business Expo

I had the honor of learning about this event from another event earlier this year called Millionaire Entrepreneur Women Conference. That was an amazing event and I met many contacts there as well. I look forward to more amazing connections at this future event.

Details:

Wednesday April 28, 2010
8:00 to 6:00 pm
Ayres Hotel
Los Angeles, CA

Women’s Small Business Expo

Mortgage Revolution San Francisco

I am really excited about this event. I have to get on airplane for this one but it will be worth the trip.

I was even asked to present at this event! Of course, I’m working on my presentation now so that I can be fully prepared. I’ll keep you updated on all of these awesome events.

Details:

Thursday, Friday May 6th & 7th, 2010
8:00 – 6:00 pm
Hyatt Regency SFO
San Francisco, CA

Mortgage Revolution

Let us know in the comments which events interest you or upcoming events that you’d like to share with us. Have a great week!

Naomi Trower
Real Estate Broker
Social Media Strategies
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

As you know, I love to share events and I “plan” to be an event planner in my next life.

This video shares the recap of Mortgage Revolution #mrev Atlanta. I was unable to attend in January but I’m already looking at flight information for the San Francisco event.

The exact dates will be finalized in the coming weeks but it will be either early or mid May.

Keep up with the latest information on their Facebook fan page.

Naomi Trower
Real Estate Broker
Social Media Strategies
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

Can I tell you how excited I am? The president of The Niche Report reached out to me to be their resident social media strategist for their mortgage blog! SWEET NIBLETS! Ok, I’ve been listening to Hannah Montana a bit too much but that’s what happens when you have kids that are obsessed with The Disney Channel. But I digress…

The Niche Report is a highly targeted mortgage finance trade magazine nationally circulated every month to 20,000 (with a reach of over 50,000) originators. There is a print magazine as well as an e-newsletter. I’m very excited to share with you that my blog posts will be featured in all 3 locations and my ebook will be featured in the April issue as well.

I will be sharing articles that give tips and strategies to market your mortgage business.

I would love if you could do 2 things for me!

1. Scroll down to find my articles and RT them (just click on the green button to the top right) after clicking this link The Niche Report!

2. Be sure to click and COMMENT on my first two guest posts below:

3 Ways To Use Location Based Twitter Marketing

What Does Social Media Mean For Mortgage Anyway?

Thank You! You are The Best!

Naomi Trower
Real Estate Broker
Social Media Strategist
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

Here is WHY This Matters RIGHT HERE, RIGHT NOW!

Click On Book To PurchaseTHE TIME IS NOW!

“Social Media Marketing for Real Estate & Mortgage”… The Complete Marketing System That Will Find You More Clients, Build Your Business and Create Life-Long Raving Fans

Secrets To Unleash the Power of Social Media to Energize your Real Estate & Mortgage Business!

“I have seen so many people leaving our industry during the past 3 years, so that prompted me to look at alternative cost effective strategies to market our business,” Naomi explained.

“I’ve been able to obtain 15 to 20 new leads per week with the use of these social media strategies, and I can show everyone the exact steps that I’ve used,” Naomi shares.

CLICK HERE TO LISTEN TO MY AUDIO

Interested in learning Advanced Facebook, Twitter and Blog Techniques to Dramatically Expand Your Business? “How can I generate leads from Facebook, Twitter and My Blog?” is the most common question that I hear and see on social media sites especially in the real estate world.

This ebook is the #1 “Go-To” manual for all real estate and mortgage professionals to generate new leads and new business opportunities than ever before.

————————————————————————————————————-

Implement A Social Media Strategy Plan

Learn How I Strategically Grew My Twitter Following to 12,000+

Get Instruction on How To Generate More Fans To Your Facebook Fan Page

Discover Ways For Your Blog To Be Found In Search Engines

————————————————————————————————————

Inside You Will….

	Discover Facebook Strategies To Generate New Leads
	Determine 5 Ways to Promote Your Facebook Business Page
	Uncover Twitter Tactics To Be An Industry Leader
	Realize The Benefits Of Advanced Twitter Strategies
	Identify Advanced Wordpress Blog Strategies
	Recognize The Power of Wordpress Blogging
	Learn How I Amassed 12,000 TARGETED Twitter Followers
	Leverage Multi-Social Media Platform Strategies

_________________________________________________________________________________

These people have already experienced the amazing secrets that I share in this power packed ebook.

“Naomi, you are amazing! I thank God for meeting you. I was so impressed with the time that you spent with me. It was not only constructive and informative, but very professionally done. The information and training I received exceeded my expectation. I have spent thousands of dollars on traditional advertising and social media is definitely the wave of the future. I will not hesitate to refer you to my colleagues.”

Dianne Steffey
Texas Mortgage Broker
http://sterlingloans.biz

“Naomi’s social media ebook opened my eyes to new opportunities in marketing my business. Her guide helped me to understand how to make social media a working tool in my every day business plan. I really appreciate her advice to start w/certain social media sites initially and how she lays out a specific social media schedule to prevent us as Real Estate Professionals from being overwhelmed. I highly recommend her ebook for those of you looking for innovative new ways to market your real estate or mortgage business.”

Willie Overton
RE/MAX Beach Cities Realty
Licensed Broker & Notary Public
23 years of real estate experience
http://willieoverton.com

“Naomi’s ebook really provides a strategy for real estate professionals. I was convinced that Twitter was a waste of time for my business. My eyes were opened when she shared a particular site that helps you actually find potential clients and a strategy that allows you to be the local expert in all of the happenings in your particular city. Her ebook prompted me to dust off my Twitter account and get back to tweeting!”

Lori Fetrick
Realtor with John Aaroe Group
http://www.jnfhomes.com

“Finally someone has written a concise, practical and very easy to understand guide to allow even the novice real estate agent to embark into the daunting but vital world of social media marketing. As someone who has recently embarked into this new media, I learned many very useful strategies from Naomi’s ebook for expanding my clientele through social media. This ebook is a must for anyone who wants to tap into this potentially explosive area of real estate marketing!”

It has been 2 weeks since I attended The Millionaire Entrepreneur Women Conference 2010.

I shared in my previous part I review that I would elaborate on more speakers and topics.

This post will feature the lessons that I learned from the event coordinators Jill Lublin and Debbie Allen.

Jill Lublin

Praised as a modern-day Dale Carnegie for how to be influential, Jill Lublin authored Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill, June 2008).

She is also the coauthor of the national bestselling books, Networking Magic which rose to #1 on the Barnes and Noble charts for three weeks, and Guerrilla Publicity, the PR bible, which is also reached bestseller status.

Jill is the founder of GoodNews Media, Inc. and hosts the TV program, Messages of Hope, and the nationally syndicated radio show, Do the Dream. In addition she has created two audio programs, three DVD training videos, and a workbook.

Jill is a popular international speaker who teaches powerful publicity, networking, and how to be influential techniques. As the CEO of the strategic consulting firm, Promising Promotion, Jill has trained companies in innovative techniques to improve bottom line results. In the past twenty years, she has worked with ABC, NBC, CBS, and other national media, and knows what the media wants.

Jill has been featured in The New York Times, Women’s Day, Fortune Small Business, Inc, and Entrepreneur Magazine, and on ABC and NBC radio and TV national affiliates.

It’s All About Your Message

Jill started out by sharing the need to get your message heard. Be an expert in your particular area of expertise and help to solve problems for your target market. Here are a few key points that stood out to me the most:

Create Your Ooohh Aaahh Factor
Make it happen so that people take notice of your business and are determined to find out more about you.

I’ve Heard Of You Somewhere
Social media is definitely a place to be found everywhere but it’s important to create a presence where you seem to be everywhere.

Attend Networking Events in Your Community (2X / month) I have been having a lot of fun with this by attending the LA Twitter Conference, LA Twestival and numerous mortgage & real estate marketing related online events.

Become a Celebrity In Your Own Backyard
As you attend more events in your local community, network in a way that helps you to stand out and make a difference in your industry.

Debbie Allen

Debbie Allen, CSP has built and sold numerous highly successful companies in diverse industries. Buying a small fledgling retail business with no retail experience is not a wise move for most people, yet Debbie was determined to make it work.

Within three years she turned her new passion for retail into a highly successful company, growing it 10 times over to a multi-million dollar business with multiple locations.

After 15 years in the retail industry she sold her successful stores and began her speaking business.  She now has presented before thousands of people in 16 countries around the world. Debbie is one of less than 5% of professional women speakers worldwide to have achieved the honor of CSP, Certified Speaking Professional by both the National Speakers and International Speakers Federations.

Debbie is a best selling author of five books on business and personal development including Confessions of Shameless Self Promoters and Skyrocketing Sales. Her expertise has been featured in dozens of publications including, Entrepreneur, Selling Power and Sales & Marketing Excellence. She is also a regularly featured columnist in Personal Branding Magazine and has been featured in five motivational movies including The Opus, The Compass and The VOW (Voices of Women).

Debbie has been an entrepreneur since the young age of 19.  She will share with you her grassroots, down-to-earth entrepreneurial strategies for building wealth in diverse industries.  She will show YOU can make it ALL Possible too!

Promote Shamelessly

I really loved Debbie Allen sharing to allow yourself to be worthy. It’s okay to share your work and expertise. It is our responsibility to think, act and respond like an expert in our field. Here are the top key notes that stood out to me:

Pay Attention to Top 5 People That You Admire
It is vital to have mentors to follow their examples to grow in our business.

Be More Resilient
Don’t allow situations to deter you from your goals.

Have More Disciplined Action
Cross off those items on your TO DO list as you accomplish them on a daily basis. Make it happen!

Cope With Risk
There are definitely risks in any business. Be willing to step out on the edge in your business.

Jill & Debbie did an INCREDIBLE job of putting this event together and I look forward to the next event in the future.

3 Solutions For The Real Estate Industry

In my previous post, I shared that I went on stage and shared a problem in the real estate industry and 3 ways to solve them. After the event, I completed the design of my ebook for Social Media Real Estate Marketing and I’m very excited to share the release of my ebook which is now available for purchase by clicking on the image below.

This ebook is the answer to the problem that I stated on stage that has been helping my team. I feel the need to share it with other real estate professionals. I have been receiving incredible feedback as well as numerous teaching offers, guest posting offers for major mortgage publications to being asked to speak to realtor associations.

The problem:
There are many real estate  professionals leaving the industry due to the real estate meltdown

3 Solutions:
Become a local expert

Engage with your clients

Attend Networking Events

I truly enjoyed all of the golden nuggets of wisdom that I gleaned from all of these incredible women.

I will be sure to keep you posted on any future events as I’m made aware of them.

Naomi Trower
Real Estate Broker
Social Media Strategies
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

I am testing the Google Buzz This Wordpress Plugin button (pictured above). I was shocked that there was a Wordpress plugin for this already. I believe that @Mashable was one of the 1st major social media sites that integrated the button into their blog.

Of course, being the techy nerd that I am, I hunted down the actual Google Buzz This Wordpress plugin.

I’ve played around with Google Buzz a bit and there are many people saying that don’t really like social media but they LOVE Google Buzz. Then there are people that love social media but feel they don’t need another site to log into every day. Here are a few need to knows:

Google Buzz integrates with Gmail only There is now a Buzz icon under your inbox where you can follow and find all of your favorite friends to find out the latest buzz.

Google Buzz integrates with Twitter, Flickr but NOT Facebook It is possible to pull in your tweets and flickr photos but you can’t send out buzz updates to other networks. I’m sure Facebook integration will be a future goal with 400 million users compared to Google’s 150+ million gmail users.

Google Buzz will soon have a mobile app Yes that’s right. It will be possible to update your buzz status via voice and geotag your posts.

The verdict is still out on how this new social media site could affect the real estate marketing industry but I’m sure many people will be testing out the pros and cons very soon.

Have you used Google Buzz yet? Who will win the race to integrate Google Buzz first? Will it be Hootsuite, Seesmic orTweetdeck? I love Hootsuite the most although they tend to take their time with integration. I think Seesmic will rush to the table to be the winner. What say you?

Naomi Trower
Real Estate Broker
Social Media Strategies
Social Media Real Estate Marketing
“Teaching Professionals Social Media”

Loving that I can update, respond and comment on my blogs on Wordpress Blackberry 1.0!

Naomi Trower
Real Estate Broker
Social Media Strategies
Real Estate Social Media Marketing
“Teaching Professionals Social Media”

I had the amazing opportunity to attend another inaugural event this past weekend, The Millionaire Entrepreneur Women Conference 2010.

There was incredible energy that only women can create. There was vulnerability about what holds women back in their business as well as magnificent tips and strategies to overcome these obstacles. I even got up on stage and shared a problem about the real estate and mortgage industry and 3 ways to overcome that problem. It was a spur of the moment decision but I have been in front of 200 women before so it wasn’t too much of a challenge.

I will share those 3 solutions after I discuss the most impacting parts of the program at least for me and my guest, Dana Sarbeck my best bud and former roommate from USC and owner of PR company Wildfire Public Relations.

She has incredible clients but she is having a hard time breaking through to hire more people. She has to have control of everything or nothing will get done right in her mind.

This conference and of course our talks in between breaks helped her confidence and growth in pushing past this obstacle in her business. Both of our favorite part of the conference was definitely the Marketing To The Affluent presentation by Kelly O’Neil. I have 7 PAGES of NOTES just from her presentation alone!

Kelly started off with an AWESOME Animoto video about why it is important to go after the affluent market since the middle market has drastically disappeared. She starts by saying exactly what my mindset has been:

“I am not participating in the current recession” and

“The economy is just a redistribution of wealth from the timid to the brave”

“There are Riches In Niches”

Are you listening to the media? Are you listening to the hype and buying into it?

People are spending money in today’s market but are you placing yourself strategically in front of these people?

It is important to understand what makes affluent people tick. It was very interesting and hilarious to hear her very affluent lifestyle growing up and relating that mindset to her strategy. After reading The No BS Guide to Marketing To The Affluent by Dan Kennedy, a light bulb went off in her head and Marketing To Millionaires was born. Here are the key points that stood out to me:

People Continually Buy 3 Things

• Ways to Make More Money
• Ways to Transform Their Life or Business
• Ways to Feel More Empowered

Ways To Promote Client Retention

• Provide HIGH Value
• Provide EXCEPTIONAL Service to EXISTING Clients (80% to current client base, 20% spent finding new clients)
• Ask your target market WHAT they want (It’s about THEM, not about YOU)
• Find out what your current clients like personally and surprise them

3 Things The Affluent Are Eager For:

• Efficiency
• Competence
• Convenience

Her strategy is working because she has people paying her 100K for her Diamond program and I sat next to one of her clients at lunch that is currently in her 35K Platinum program. People are paying for high ticket programs so the question is, are you getting in front of them?

The biggest thing that I took away is that I need to work on my Contextual Pricing Strategy which is a fancy word for my consulting rate sheet. I need to have a better break down for my various services. She shared her different levels of service and of course the price goes up for the more hands on approach and time spent with her one on one.

Now do you see why I have 7 pages of notes?

Ok, on to the next speaker – Barbara De Angelis Ph.D. who is one of the most influential teachers of our time in the field of relationships and personal growth.

For the past twenty-five years, she has reached tens of millions of people throughout the world with her positive messages about love, happiness and the search for meaning in our lives.

She is a transformation coach for those that are having a hard time breaking through obstacles in life and in business. Personally, I don’t have any obstacles right now so her presentation didn’t really stand out to me as much.

However, I really appreciated a few quotes from her:

“Law of Expansion & Contraction – Your every thought either expands or contracts your mind”

Her business card says the next quote that I really love:

Oh yes, I can totally relate to this quote! I have so many new clients in my real estate and mortgage business from using social media.

I also have so many mortgage brokers and real estate agents calling me from all over the United States and Canada for social media consults.

I also have a social media ebook for mortgage and real estate that will be released on Amazon.com in the coming weeks!

My Time Is Now And I am READY!

Wow, this post is pretty long already. It looks like I need to make this a 2 parter. Stay tuned for Part II of The Millionaire Entrepreneur Women Conference Review in the next few days. I will also share my 3 solutions for the real estate and mortgage industry in that next post. For now, what are you working on the most in your business? Let us know in the comments.

Naomi Trower
Real Estate Broker
Social Media Strategies
Real Estate Social Media Marketing
“Teaching Professionals Social Media”

I had no idea what The Book of Eli would be about as I walked into the theater this past weekend. I read the movie synopsis prior to going but I still didn’t have a clue. The various themes throughout the movie impacted me so much that I had to share and relate it to social media!

I will do my best to not “give away” the whole movie but just give you enough tidbits to get you into the theater. Here is the vague synopsis that I read before we headed out to watch this thriller:

“In a post-apocalyptic America where the once-picturesque countryside has become a desolate and violent wasteland, one man (Denzel Washington) fights to protect the sacred book that could hold the key to the survival of the human race.”

Here are the 3 lessons that you can relate to social media:

Protect Your Brand

Eli was determined to do whatever it took to protect The Book.

In the online world, we need to do the same. We need to be careful what we post online to protect our business and our personal lives.

Even when it seems the enemy is after us, (a scathing blog post about your business practices from someone that may not fully understand your business model), it is important to be careful with your response but always protect your brand.

Determination To Reach Your Goal

Eli was determined to head West as that was the best location to protect The Book.

Measurable goals are definitely needed in marketing your business with social media.

If your current social media plan isn’t providing new leads and business contacts, it is vital to revise your social media strategy.

Commitment To The Plan

I was in awe of how committed Eli was to reading The Book every day.

He realized that he needed to help others and leave a lasting impact.

The same is true in the world of social media.

It is not about constantly broadcasting your message but engaging with people. Social media is about encouraging others and sharing their work as well. It is not something to try for a few months and abandon, so stick around and be committed to your social media efforts.

My Inspiration For This Post

Although I was very inspired by this movie, I was even more inspired to write this post by my friend Rod Kirby who recently wrote a very similiar post,

“4 Things The Book of Eli Can Teach You About Success”

I promise that he doesn’t give away the movie either, but you can watch the movie trailer on his post. Go check out his post and I’m sure you will be in the movie theater to watch The Book of Eli this weekend.

Naomi Trower
Real Estate Broker
Social Media Strategies
Real Estate Social Media Marketing
“Teaching Professionals Social Media”

I recently received an email message via LinkedIn to please call Michael Kroll. It has been amazing lately how many phone calls that have been initiated from my social media networks.

I called him and we had an incredible conversation about his future goals and his current passions. It turns out that although we are in different fields of work, we have very similiar passions.

We both love to provide value, have a genuine desire to help people and a passion for writing.

We talked about blogging and the goals that we would like to achieve with our blogs.

A few days later, I saw an announcement from Darren Rowse, author of 31 Days To A Better Blog, and I just had to share what he has going on for the next 6 days.

Here are the details: 3 Bonuses

The 31DBBB workbook is in itself a really useful resource for this time of year. It contains 31 tasks designed specifically to get your blog firing again – but the bonuses extend this. I have had this workbook for almost a year and it is phenomenal! I have mine professionally bound and I use it as a reference often.**The bonuses are also available to those who already have the workbook.**

1. A report by the name of 9 Things to Do to Get Your Blog On Track for the New Year – it is a 9 day extension of the 31 Day workbook and contains 9 extra tasks, particularly designed for the new year. This means you have 40 days of exercises to get you going.
2. A 55 minute podcast with Leo Babauta from ZenHabits.net – this podcast is rich with tips on how Leo has launched his blogs and leveraged them to sell successful e-books and a best selling book.
3. A 45 minute podcast interview with Neil Patel from Quicksprout.com – another practical podcast with Neil on how to drive traffic to blogs as well as tips on personal branding, SEO and more.

PLUS – In addition to this you also get the regular bonus for buying the workbook – an hour long podcast with Darren answering FAQs from buyers of the workbook.

All in all you get a little under 3 hours of previously unreleased and exclusive podcasts as well as the 9 days of exercises to get your blog going in the new year.

My hope is that this bundle will not only give you some inspiration but also some practical tips and first steps to take your blog to the next level.

Happy Blogging!

Naomi Trower
Real Estate Broker
Premier Equity Group, Inc.
Real Estate Social Media Marketing
“Teaching Professionals Social Media”